Posts Tagged Trends
Baseball stadium uses scent branding
When I think of the scent of a baseball stadium, what immediately comes to mind are hotdogs (or bratwurst) and beer. Beer especially is the passive scent branding tool of all of Milwaukee, where I grew up. And some might say that oranges are the passive scent branding of Florida. Well, Tropicana Field baseball stadium has made a move in favor of the oranges. This month’s World Series is seeing the launch of their new “citrus burst” signature scent. Home to the Tampa Bay Rays, Tropicana Field is the first Major League Baseball stadium to use active scent branding.
Read more at Ask the Whiff Guys
Add comment October 24, 2008
Scent branding at church
“Church Marketing Sucks,” a web site/blog devoted to helping improve marketing for churches, has a poll going this week about scent branding.
“Does branding your church with a specific scent take branding a step too far?”
Hop on over there to take the poll.
Link: churchmarketingsucks.com
Add comment October 4, 2008
Car makers integrate scent
In an effort to please customers, European car makers Fiat, Peugeot, and Citroen have incorporated scenting technology into the ventilation systems of their vehicles. Scent plays no small part in the driving experience, as we know from the popularity of “new car scent” in auto air fresheners. Opel (a brand of GM Europe) is looking into creating an “aroma organ” that would distribute different aromas to different parts of the vehicle. On the flip side, Audi apparently has a team of “sniffers” that approve every part of a car before it enters production, in an attempt to minimize bad smells from chemicals that are a normal part of the production process.
Read more in the Earth Times.
Add comment October 2, 2008
Gamblers spend more in scented casinos
New research about scent marketing seem to be popping up all over. Salon.com’s recent piece about scent marketing mentions some interesting studies I hadn’t heard about. In one study, a floral scent was dispersed in a specific area of a casino over the course of a weekend. Gamblers in that area of the casino spent 45% more money that weekend, when other areas of the casino saw the same spending as usual. Yes, 45% more money. Incredible. In another study, a lily-of-the-valley scent was correlated with shoppers having more positive attitudes about pajamas (and buying more). But the scent of sea mist didn’t have such an affect.
Find out more things you didn’t know at salon.com
Add comment September 17, 2008
Electronic noses benefit from polymer-based mucus
British electronic-nose developers have found that adding a mucus layer to their e-nose improves its sniffing ability. Just like the mucus in a human nose, the synthetic mucus used on the e-nose controls the sniffing rate, thereby improving precision and accuracy, as well as length of time required for odor analysis. Some aroma identification that had been challenging for the pre-mucus e-nose, such as distinguishing milk from cream, is now being done with ease. The research team, from the University of Warwick and Leicester University, thinks the mucus-enhanced e-nose could be on sale sometime in 2009. The team is looking into health-care diagnostic uses, including for eye infections, skin diseases and urinary infections.
Read more at Bionic Nose and BBC News
Add comment September 9, 2008
New book explores consumer mindset
Consumer expert Michael Solomon dissects and illuminates the inner workings and desires of people who buy stuff in his latest book, “The Truth About What Customers Want.” Available soon from FT Press, the book looks at how customers respond to scent, as well as other facets of what and why people purchase. It looks like an important addition to the library of any good marketing firm.
Add comment September 3, 2008
NTT releases scent-emitting signage to the public
After over 9 months of testing, Japanese telecommunications company NTT has finally made their scent-emitting digital signage available for commercial use outside Japan. The signage is paired with a network-based fragrance communication system: scents emitted are programmed via the internet to correspond with the sound and video display on the sign. The scent-emitting system is available starting at US$1,400.
In trials last year, a cosmetics company said the scent-emitting signs attracted twice as much attention as the non-scented signs, and an ice cream shop increased its sales by 30% with a sign that emitted the scent of vanilla ice cream.
Links:
Add comment August 29, 2008
