AirQ made an appearance on The Today Show last weekend, filling the studio with a custom scent created exclusively for Today.
Tag Archives: Trends
Scent Marketing: One system that works
With the increase in online shopping, retailers who actually want to see their customers are working harder than ever to attract and keep them. Ambiance is vital, as every store and hotel owner knows. When it comes to determining our experience of a space, all of our senses are engaged. This is where scent marketing comes in: if it smells good, not only will they come, but they will stay longer.
Milwaukee-based company Prolitec is partnering its services with stores, hotels, casinos to create a positive scent experience for customers. Its patented, micron-sized droplets are distributed quietly and subtly throughout a space. And from the retail perspective, it seems to be working. According to Andy Ginsberg, facilities director of the Mirage hotel and casino, where “This is by far one system that actually does work. Not the cheapest system out there, but it’s a quality product.”
Read more at the Milwaukee Journal-Sentinel
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Reaching Out to Customers, Through Their Noses
Via Fox Business:
Whether you realize it or not, a lot of businesses stink.
OK, so perhaps “stink” isn’t the right word; “have a scent” is more like it.
For the better part of the last decade, retailers, casinos and hotels have experimented heavily with “ambient scenting,” a fancy term that describes the process of using scent distribution technology to give a space a unique and inviting smell. The goal for businesses is to enhance the customer experience, increase brand recognition and ultimately drive sales.
Sound too farfetched to be mainstream? It’s not. In fact, if you’ve sat in the lobby of a Westin hotel or shopped at an Abercrombie & Fitch sometime in the last few years, you’ve likely experienced it yourself.
What’s fascinating about ambient scenting is that it’s a trend that hasn’t worn off during these tough economic times. Like a good perfume, it has staying power…
Read more at Fox Business.
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Goodwill jumps on the scenting bandwagon
Goodwill Industries of Southeastern Wisconsin has joined the retail scenting movement, placing Prolitec’s ambient scenting services in all 44 of its Wisconsin and Metropolitan Chicago retail locations.
While many chain stores across America are stalling growth in today’s economy, Goodwill thrift-store locations are thriving, and the company is expanding. Ambient scenting is part of a move toward making the thrift store shopping experience more like a mainstream retail experience.
The 44 stores will utilize a signature scent featuring hints of sweet orange and honeysuckle, custom-designed by Milwaukee-based Prolitec to create a clean, crisp atmosphere.
More at Marketwire.
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Can Ambient Scent Enhance the Nightlife Experience?
Dutch scientists recently found that when they dispersed pleasant fragrances into a nightclub, the people in the club danced more, rated their experience as more enjoyable, and even thought the music was better when compared to evenings without the added fragrance. Fragrances tested were orange, seawater and peppermint. No significant difference in results was found between the three scents.
[Can Ambient Scent Enhance the Nightlife Experience? in Chemosensory Perception, June 2011]
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Flawless fragrance in Ben Bridge stores for Mother’s Day
Ben Bridge jewelers will add a signature scent gift at its stores ahead of Mother’s Day as an add-on to a jewelry purchase. Named “Flawless,” the scent is sold in a distinctive diamond-shaped bottle, and its packaging opens similar to a ring box. The fragrance will be dispersed throughout stores using an ambient scenting system from Prolitec, Inc.
Flawless incorporates a blend of cucumber, pear and citrus along with magnolia and verbena, and is finished with rich saffron and cocoa.
Ben Bridge assembled a dynamic team to create Flawless, including renowned perfumer Raymond Matts, who helped create Clinique’s “Happy” and Elizabeth Taylor’s “White Diamonds,” and Prolitec Inc., whose system enables a scent experience without spritzing.
More at diamonds.net
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Prolitec Brings Aromatherapy to Assisted-Living Communities Nationwide
Air/Q ATMOSPHERES™ Offers New Technology for Community Health and Wellness Programs
MILWAUKEE, WI–(Marketwire – March 1, 2011) – From ancient times to the present day, people have relied on natural scents like lavender, verbena and jasmine to help them achieve states of calm, alertness and well-being. Now, with the launch of its Air/Q ATMOSPHERES™ system, Prolitec, Inc. (www.prolitec.com) makes it possible to do this for an entire assisted-living community, enhancing the experience of residents and staff, and making positive impressions on visitors.
ATMOSPHERES™ is a computer-controlled, fully-automated system that works through the HVAC system or from appliances mounted on walls, in or above ceilings or on tabletops to maintain a controlled, light level of a natural aromatherapy scent throughout the common areas. The system is fully supported by Prolitec with onsite periodic service and requires no staff involvement.
Natural scents include blends of chamomile, aromatic lavender and other complementary and proprietary ingredients. Their proven benefits can also be brought to individual resident rooms through the Air/Q™ Whole Room Air Freshener™, a sleek, miniaturized version of Prolitec’s commercial scenting technology that is small enough to rest on a tabletop.
“There is a body of scientific literature illustrating the remarkable ability of natural fragrances to impact mood and cognitive function,” noted Richard Weening, CEO of Prolitec. “Aromatherapy and the use of scent to achieve an outcome has become an important part of holistic health and wellness programs. According to a Duke University study, for example, the scent of lavender relaxed participants every bit as much as a physical massage. These potentially therapeutic benefits make Air/Q ATMOSPHERES™ a natural fit for the assisted-living industry.”
The industrywide launch of Air/Q ATMOSPHERES™ follows 18 months of testing in more than 50 assisted-living facilities, including most of the communities of Aegis Living, a national leader in retirement and assisted living.
Air/Q ATMOSPHERES™ is “green” and fully compliant with the stringent regulatory requirements of OSHA and the state of California, Weening added. “Prolitec’s patented micro-droplet technology creates a uniform scent effect with a bare minimum of product — less than 1 molecule out of every 1 million molecules in the air,” he explained. “In addition to using far less product, this very small amount of scent is unlikely to trigger an allergic reaction in sensitive residents.”
Typically, in fact, residents are exposed to far higher amounts of scented product — up to 100 times greater — from the likes of restroom deodorizers, aerosols and plug-in air fresheners. These relatively inefficient products also tend to be more expensive when used in an assisted-living or retirement setting, Weening added.
Through the Air/Q ATMOSPHERES™ program, Prolitec offers a wide range of broadly appealing aromatherapy fragrances that can be customized for the specific requirements of clients based on the proven benefits of this ancient science. The unique adjustability of the Air/Q system also provides an additional layer of customization. “The result is a transformed atmosphere that improves the overall experience of residents, staff and visitors,” Weening said.
About Prolitec
Prolitec (www.prolitec.com) develops and provides innovative airborne technologies for infection control, odor cancellation, and the use of scent for positive emotional and physiological experiences. The company’s technologies are employed by retailers, hotels, casinos, fitness centers, spas, healthcare facilities, and other institutional and commercial facilities in the U.S. and 46 countries around the world.
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