» Trade Shows

Prolitec unveils home air-freshening system

airsense — Sun, 25 Jan 2009 02:12:36 +0000

Prolitec unveils the world’s first fully adjustable, HVAC-integrated home air-freshening system at Chicago’s AHR Expo

CHICAGO (1/26/09) – Amid the slowdown in commercial and residential construction, HVAC-industry professionals are focusing harder than ever on innovative ways to boost revenue. In a major new sales-generating opportunity for the industry, Prolitec, Inc. today unveiled the Air/Q™ Whole House Air Freshener™ (WHAF)—the first fully adjustable, HVAC-integrated home air freshening system.

The new technology, on view through Jan. 29 at the AHR Expo at McCormick Place (booth 1243), comes at a time of rising concern among consumers about the harmful effects of aerosols, plug-in air fresheners, reed diffusers and other low-performance air fresheners, noted Roger Bensinger, Prolitec’s Executive Vice President of Marketing and Business Development. “People today want to add scent to their total home experience, but thanks to the green movement they also are much more aware of what is in the air,” he said. “They are particularly concerned about the ill effects of volatile organic compounds (VOCs) emitted in large doses by some of these old-fashioned products, including scented candles.”

Prolitec created Air/Q WHAF to give homeowners a safe, affordable and highly efficient air-freshening alternative, Bensinger said. This proprietary technology and chemistry, he added, already is in use at many major hotels, resorts and spas. Without flame or heat and without releasing any harmful VOCs, Air/Q WHAF creates a pleasant scent throughout the home. As an option, when used with ARIA ™, Prolitec’s breakthrough air-treatment agent also being introduced at AHR Expo, Air/Q WHAF and automatically sanitizes the air by killing airborne odor-causing bacteria and mold, fungus and microorganisms.

Patented micro-droplet technology enables Air/Q WHAF to deliver a uniform air treatment and scent throughout a home using an ultra-low concentration of liquid, and with no build-up in the duct work, Bensinger explained. “The system puts out droplets that are less than 1 micron in diameter, compared to a typical aerosol droplet of 50 microns,” he said. “These micro-droplets weigh about a million times less than those formed by traditional aerosols. Consequently, Air/Q WHAF can cover massive spaces using a tiny fraction of the liquid required by other air-fresheners, and does so in a much more uniform way.”

HVAC professionals will find Air/Q WHAF simple to install—it attaches to air handlers using a mounting template with four screws—and Prolitec designed the system to make cartridge-replacement easy for homeowners. In addition to direct sales of and installation fees for AIR/Q WHAF, a variety of air-freshening agents are available for sale as a recurring revenue opportunity, especially for spring and fall check-ups. “The ambient scent business has taken off in recent years,” Bensinger said. “Prior to Air/Q WHAF, however, no product could uniformly and efficiently cover the entire home.”

About Prolitec
Prolitec (www.prolitec.com) is a world leader in the development and deployment of innovative air-freshening technologies and solutions for aerobiology, indoor air quality and the use of scent as a medium of communication. Clients include retailers, hotels, casinos and other commercial organizations in the US and around the world.

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Press Contacts: At Prolitec, Roger Bensinger, (414) 615-4630, WHAFinfo@prolitec.com; at Parness & Associates Public Relations, Lisa Kreda or Bill Parness, (732) 290-0121, parnespr@optonline.net.

Tagged: Air/Q, Ambient Scenting, Home Air Freshening, People and Companies, Products, Prolitec, Technology, Trade Shows

Scent marketing winners announced

airsense — Wed, 23 Jul 2008 01:06:21 +0000

Winners of the 2008 SMItty awards were announced at SCENTworld earlier this month. Presented by the Scent Marketing Institute, the awards honor innovative people and companies in the scent marketing industry.

Honored this year:

Best New Proven Technology: Steven M. Landau of ScentSational Technologies, for development of unique aroma-enhanced packaging.

Best New Concept: Juan Miguel Antonanzas de Toledo of A de Aroma, for building a European network of “scent system operators” who can share resources that help grow the industry.

Most Unique Implementation: Clément Jeanjean of Presensia, for development of a scent-emitting digital flat screen for use in retail settings.

Public space scenting: Is it safe? Is it green?

airsense — Wed, 16 Jul 2008 21:48:58 +0000

Ambient scenting companies tackled questions about ecological and human safety at SCENTworld, the scent marketing expo and conference held recently in New York. According to Richard Weening, CEO of environmental-services and scent-marketing company Prolitec, “Scent safety for humans and the environment is relatively easy to insure, because it depends entirely on the ingredients and the quantity used to create the scent effect. Great fragrance can be produced from ingredients that are safe for humans, in the quantity needed for successful ambient scenting, and have no negative environmental consequences.”

Several conference participants pointed out that traditional methods of scenting, such as candles, oil burners, plug-ins, and other methods that rely on evaporation cannot be finely controlled. Weening agreed, saying “It’s worse than you imagine. Scented candles burn fragrance oil to create scent, aerosols use propellants and alcohol, which are harmful VOCs, unsafe for both humans and the environment.”

The answer for safe scenting in public spaces, according to Weening, is “scent delivery systems that can control quantity and have the technology to produce a good scent effect with ultra low quantities of human safe ingredients. The technology for controlled delivery is available and is being used now.”

AdAge reports from ScentWorld

airsense — Mon, 07 Jul 2008 20:38:38 +0000

AdvertisingAge interviewed C. Russell Brumfield, author of the recently-released book “Whiff,” at the recent ScentWorld conference in New York.

Link: AdAge video footage from ScentWorld

Scent increases investment returns, panel says

airsense — Sun, 30 Mar 2008 05:06:00 +0000

Women’s Wear Daily reported on the scent marketing panel at GlobalShop 2008, the branding conference and trade show that took place in Chicago earlier this month. The panel included Russel Brumfield, chairman and CEO of marketing company Whiff Solutions, Christine Belich of Sony, who is using a proprietary scent in 41 of its Sony Style stores, and Richard Weening, president and CEO of ambient scenting provider Prolitec.

Weening discussed research of scent’s impact on retail investment returns. One study he cited showed that customers interviewed after visiting unscented stores overestimated the length of their stays by at least 20 percent, whereas those interviewed after visiting scent-enhanced stores consistently underestimated their stays. Fascinating! Weening referred to this as scent’s “time compression” impact. According to panelist Brumfield, research shows that scent keeps customers in stores up to 40% longer.

My favorite quote from the panel comes from Brumfield, who makes the point that all environments have a smell, it’s a matter of whether you control it or not. Touché, Mr. Brumfield. Who could argue with that?

ScentWorld Expo hits NYC this summer

airsense — Sat, 29 Mar 2008 00:57:00 +0000

It’s about time. The non-wearable scenting industry finally got its very own conference. Sponsored by New York’s Scent Marketing Institute, SCENTworld Conference & Expo is the first-ever conference focused solely on the use of scent in marketing, branding, and ambiance. The conference has four seminar tracks: one for ad execs and creative directors, one for scent developers, one for commercial real estate pros, and one for scent marketing professionals. There’s also a full-day program called “Scent Marketing University,” industry-related exhibits, and plenty of opportunities for networking.

SCENTworld takes place June 29 – July 1 at the Marriott Marquis Times Square in Manhattan, NYC. Find out more at scentworldexpo.com

Scent and sound join forces

airsense — Thu, 27 Mar 2008 02:09:00 +0000

Reviews of recent design/branding trade show GlobalShop 2008 are popping up. Among the news is an announcement by ScentAir and SoundTube to market a device that combines a speaker and a scent diffuser. Apparently it’s a directional speaker based on ScentTube’s FP series that will emit scent for anyone within the speaker’s audio range.

See Digital Signage Today.