Tag Archives: Trade Shows
Prolitec unveils home air-freshening system
Prolitec unveils the world’s first fully adjustable, HVAC-integrated home air-freshening system at Chicago’s AHR Expo CHICAGO (1/26/09) – Amid the slowdown in commercial and residential construction, HVAC-industry professionals are focusing harder than ever on innovative ways to boost revenue. In … Continue reading
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Scent marketing winners announced
Winners of the 2008 SMItty awards were announced at SCENTworld earlier this month. Presented by the Scent Marketing Institute, the awards honor innovative people and companies in the scent marketing industry. Honored this year: Best New Proven Technology: Steven M. … Continue reading
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Public space scenting: Is it safe? Is it green?
Ambient scenting companies tackled questions about ecological and human safety at SCENTworld, the scent marketing expo and conference held recently in New York. According to Richard Weening, CEO of environmental-services and scent-marketing company Prolitec, “Scent safety for humans and the … Continue reading
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AdAge reports from ScentWorld
AdvertisingAge interviewed C. Russell Brumfield, author of the recently-released book “Whiff,” at the recent ScentWorld conference in New York. Link: AdAge video footage from ScentWorld
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Scent increases investment returns, panel says
Women’s Wear Daily reported on the scent marketing panel at GlobalShop 2008, the branding conference and trade show that took place in Chicago earlier this month. The panel included Russel Brumfield, chairman and CEO of marketing company Whiff Solutions, Christine … Continue reading
ScentWorld Expo hits NYC this summer
It’s about time. The non-wearable scenting industry finally got its very own conference. Sponsored by New York’s Scent Marketing Institute, SCENTworld Conference & Expo is the first-ever conference focused solely on the use of scent in marketing, branding, and ambiance. … Continue reading
Scent and sound join forces
Reviews of recent design/branding trade show GlobalShop 2008 are popping up. Among the news is an announcement by ScentAir and SoundTube to market a device that combines a speaker and a scent diffuser. Apparently it’s a directional speaker based on … Continue reading
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