Tag Archives: Sports
Baseball stadium uses scent branding
When I think of the scent of a baseball stadium, what immediately comes to mind are hotdogs (or bratwurst) and beer. Beer especially is the passive scent branding tool of all of Milwaukee, where I grew up. And some might … Continue reading
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DirecTV ads give a whiff of rubber
DirecTV’s been doing an ad campaign featuring scratch-n-sniff rubber scent. The ads, promoting DirecTV’s NASCAR channel, have been distributed as standalone mailers and as 4-page inserts in various magazines, including Sports Illustrated, ESPN The Magazine and NASCAR Scene. Reviews of … Continue reading
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Climate-controlled golf carts include aromatherapy
A Dubai golf club is the first in the middle east to use climate-controlled, scented golf carts. The Coolwell G2 cart allows the user to insert a fragrance cartridge containing various botanical scents to help the golfers relax and sharpen … Continue reading
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Bowling balls get spicy
A Utah company recently introduced their latest bowling ball, which emits the scent of orange ginger. “The Shift” isn’t the first ball with a fragrance; earlier balls from Storm Products have come in peppermint, chocolate and black cherry. The orange … Continue reading
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