Tag Archives: Retail
Air freshener report shines light on health & safety issues
A recent study by the U.S. National Resources Defense Council has got retailers pulling worrisome air-freshener products from shelves. The study, which examined air fresheners available at a chain retail store, found most products contained varying levels of phthalates, chemicals … Continue reading
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Sensory marketing increases sales in India
Sensory-based branding and marketing in modern retail is on the rise in India. Mumbai-based grocery chain Food Bazaar doubled its sales of alphonso mangoes this season by spraying mango scent to lure customers in faraway sections of the store over … Continue reading
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Samsung jumps on scented bandwagon
Samsung is making a foray into sensory branding at their flagship electronics store in Manhattan. With Prolitec diffusers hidden in the ceiling and a signature scent developed by branding consultants, the store carries a subtle, relaxing, tropical aroma. Hoping to … Continue reading
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