Tag Archives: Retail
Perfume kiosk targets individuals by supposed gender
A French scent marketing company has teamed up with an “audience measurement solutions developer” to make scent marketing a little more personal. They’ve developed a system that uses video technology to determine the apparent gender of a person walking by, … Continue reading
Prolitec Air/Q partners with Serta Mattress to scent stores
Prolitec has been chosen as the exclusive provider of store scenting for Serta’s American mattress stores. Serta just unveiled a brand new store design concept, intending to appeal to all five senses to create a unique and memorable emotional response … Continue reading
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Prolitec launches computer-controlled scent delivery system
Prolitec has announced a new fully adjustable, computer-controlled, commercial scent-delivery system. Dubbed the Air/Q 510, the appliance serves spaces from 200 to 30,000 cubic feet, and uses a single board computer. Whereas most commercial ambient scenting systems have 3 or … Continue reading
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Famous UK department store introduces scent marketing
Harrods, the largest department store in the world, has started using scent in an effort to improve customers’ moods, and hopefully their willingness to spend money. The 4.5-acre London store has lime-and-basil-scented entrances, receipts, and store guides, as well as … Continue reading
ABC tells the story of scent marketing
ABC did a special on its “Inside Business” program recently about scent marketing. Australian scent marketing company Air Aroma’s founder John van Roemburg is interviewed.
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ScentWorld Expo hits NYC this summer
It’s about time. The non-wearable scenting industry finally got its very own conference. Sponsored by New York’s Scent Marketing Institute, SCENTworld Conference & Expo is the first-ever conference focused solely on the use of scent in marketing, branding, and ambiance. … Continue reading
Ambient scenting gets sophisticated
The ambient scenting industry is booming. Retail establishments across the world are continuing to adopt ambient scenting as a way to enhance the customer shopping experience and to increase sales, and it seems to be working. Among recent adopters is … Continue reading
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