Posts Tagged Retail
ScentWorld Expo hits NYC this summer
It’s about time. The non-wearable scenting industry finally got its very own conference. Sponsored by New York’s Scent Marketing Institute, SCENTworld Conference & Expo is the first-ever conference focused solely on the use of scent in marketing, branding, and ambiance. The conference has four seminar tracks: one for ad execs and creative directors, one for scent developers, one for commercial real estate pros, and one for scent marketing professionals. There’s also a full-day program called “Scent Marketing University,” industry-related exhibits, and plenty of opportunities for networking.
SCENTworld takes place June 29 – July 1 at the Marriott Marquis Times Square in Manhattan, NYC. Find out more at scentworldexpo.com
1 comment March 29, 2008
Ambient scenting gets sophisticated
The ambient scenting industry is booming. Retail establishments across the world are continuing to adopt ambient scenting as a way to enhance the customer shopping experience and to increase sales, and it seems to be working. Among recent adopters is Diane Von Furstenberg’s flagship high-fashion clothing store in Manhattan. Ms. Von Furstenburg hired Prolitec to install two scent delivery systems, one delivering scent through the HVAC system and one diffusing scent under a canopy outside the store. Prolitec’s systems take ambient scenting to a new level, not using any harmful propellants, aerosols or alcohols that might cause health problems, and leaving no residue. Read more at DDI.
Add comment November 5, 2007
Air freshener report shines light on health & safety issues
A recent study by the U.S. National Resources Defense Council has got retailers pulling worrisome air-freshener products from shelves. The study, which examined air fresheners available at a chain retail store, found most products contained varying levels of phthalates, chemicals that may affect hormones and reproductive development. Walgreens, whose products were the subjects of the study, responded quickly by withdrawing the offending products.
“More than anything, our research highlights cracks in our safety system,” said Dr. Gina Solomon, NRDC senior scientist.
Despite the $1.72 billion U.S. air-freshening industry, the US federal goverment doesn’t currently perform any safety tests on air fresheners or provide manufacturers with any safety guidelines. By contrast, the European Union has been banning two types of phthalates in a variety of products since 2004.
Prolitec, a U.S. scenting company that provides much of its product to companies in Europe, says its products contain no phthalates. “Because we’ve known since our inception that phthalates posed potential health risks, we’ve never used them” said Richard Weening, Prolitec’s CEO. “Health issues are a primary concern for us, and we’ve developed our technology and products with safety in mind.”
The NDRC, along with several other groups, has filed a petition to the EPA and the Consumer Product Safety Commission, calling for testing and risk assessment of all air freshener products on the market.
Add comment October 19, 2007
Sensory marketing increases sales in India
Sensory-based branding and marketing in modern retail is on the rise in India. Mumbai-based grocery chain Food Bazaar doubled its sales of alphonso mangoes this season by spraying mango scent to lure customers in faraway sections of the store over to the fruit department. Food Bazaar is only one of a host of Indian retail establishments experimenting with a variety of new sensory-based marketing tools including taste, touch and smell. Read more at DNA India
Add comment October 9, 2007
Samsung jumps on scented bandwagon
Samsung is making a foray into sensory branding at their flagship electronics store in Manhattan. With Prolitec diffusers hidden in the ceiling and a signature scent developed by branding consultants, the store carries a subtle, relaxing, tropical aroma. Hoping to give customers a positive emotional connection with the brand, Samsung joins a host of other large companies using atmospheric scent in retail establishments. For more information, see North Jersey.com
Add comment March 19, 2007
