Posts Tagged Retail
Prolitec Air/Q partners with Serta Mattress to scent stores
Prolitec has been chosen as the exclusive provider of store scenting for Serta’s American mattress stores. Serta just unveiled a brand new store design concept, intending to appeal to all five senses to create a unique and memorable emotional response for customers. Prolitec’s in-room appliance, the Air/Q 510, will be their preferred appliance, and they’ll be using a fresh, airy, mild fragrance. The other senses will be incorporated as well, with new earth tones and warm lighting for sight, bottled water and snacks for taste, tranquil music for sound, and customers will be encouraged to “touch” the mattresses by lying on them and trying them out. Donna Zett, Chief Innovation Officer for Serta, is aiming to provide more than just a product, but a total lifestyle experience so customers want to come back to the store and tell others about their positive experiences.
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Add comment July 20, 2008
Prolitec launches computer-controlled scent delivery system
Prolitec has announced a new fully adjustable, computer-controlled, commercial scent-delivery system. Dubbed the Air/Q 510, the appliance serves spaces from 200 to 30,000 cubic feet, and uses a single board computer. Whereas most commercial ambient scenting systems have 3 or 4 settings, the Air/Q 510 has 50 precise settings, allowing the user the flexibility necessary to accommodate any room size or scent level. The system uses Prolitec’s micro-diffusion technology, which makes a scent impact with just a tiny scent concentration.
Designed for hotel lobbies, malls, retail stores and other public spaces, the Air-Q 510 can be installed in a track lighting system, an HVAC system, or mounted on the wall. It’s available in black and eggshell, or by special order in any custom color or texture.
Links: Prolitec
Add comment June 19, 2008
Famous UK department store introduces scent marketing
Harrods, the largest department store in the world, has started using scent in an effort to improve customers’ moods, and hopefully their willingness to spend money. The 4.5-acre London store has lime-and-basil-scented entrances, receipts, and store guides, as well as variety of ambient scents in many of its 300+ different departments. The ladies swimwear area? Coconut oil, of course. Naturally, the garden section smells like freshly mown grass. The luxury accessories section is a bit further afield with the aroma of pomegranate.
Related links: Aroma is the “New Black” | UTalk Marketing
Add comment June 10, 2008
ABC tells the story of scent marketing
ABC did a special on its “Inside Business” program recently about scent marketing. Australian scent marketing company Air Aroma’s founder John van Roemburg is interviewed.
Add comment April 24, 2008
ScentWorld Expo hits NYC this summer
It’s about time. The non-wearable scenting industry finally got its very own conference. Sponsored by New York’s Scent Marketing Institute, SCENTworld Conference & Expo is the first-ever conference focused solely on the use of scent in marketing, branding, and ambiance. The conference has four seminar tracks: one for ad execs and creative directors, one for scent developers, one for commercial real estate pros, and one for scent marketing professionals. There’s also a full-day program called “Scent Marketing University,” industry-related exhibits, and plenty of opportunities for networking.
SCENTworld takes place June 29 - July 1 at the Marriott Marquis Times Square in Manhattan, NYC. Find out more at scentworldexpo.com
1 comment March 29, 2008
Ambient scenting gets sophisticated
The ambient scenting industry is booming. Retail establishments across the world are continuing to adopt ambient scenting as a way to enhance the customer shopping experience and to increase sales, and it seems to be working. Among recent adopters is Diane Von Furstenberg’s flagship high-fashion clothing store in Manhattan. Ms. Von Furstenburg hired Prolitec to install two scent delivery systems, one delivering scent through the HVAC system and one diffusing scent under a canopy outside the store. Prolitec’s systems take ambient scenting to a new level, not using any harmful propellants, aerosols or alcohols that might cause health problems, and leaving no residue. Read more at DDI.
Add comment November 5, 2007
Air freshener report shines light on health & safety issues
A recent study by the U.S. National Resources Defense Council has got retailers pulling worrisome air-freshener products from shelves. The study, which examined air fresheners available at a chain retail store, found most products contained varying levels of phthalates, chemicals that may affect hormones and reproductive development. Walgreens, whose products were the subjects of the study, responded quickly by withdrawing the offending products.
“More than anything, our research highlights cracks in our safety system,” said Dr. Gina Solomon, NRDC senior scientist.
Despite the $1.72 billion U.S. air-freshening industry, the US federal goverment doesn’t currently perform any safety tests on air fresheners or provide manufacturers with any safety guidelines. By contrast, the European Union has been banning two types of phthalates in a variety of products since 2004.
Prolitec, a U.S. scenting company that provides much of its product to companies in Europe, says its products contain no phthalates. “Because we’ve known since our inception that phthalates posed potential health risks, we’ve never used them” said Richard Weening, Prolitec’s CEO. “Health issues are a primary concern for us, and we’ve developed our technology and products with safety in mind.”
The NDRC, along with several other groups, has filed a petition to the EPA and the Consumer Product Safety Commission, calling for testing and risk assessment of all air freshener products on the market.
Add comment October 19, 2007
