Tag Archives: Printing
Scented postage stamps growing in popularity
A philatelic blogger has done an interesting review of scented stamps across the world during the past few decades. I can’t believe I missed the news that China’s 2007 Year of the Pig stamp smelled like sweet and sour pork! … Continue reading
DirecTV ads give a whiff of rubber
DirecTV’s been doing an ad campaign featuring scratch-n-sniff rubber scent. The ads, promoting DirecTV’s NASCAR channel, have been distributed as standalone mailers and as 4-page inserts in various magazines, including Sports Illustrated, ESPN The Magazine and NASCAR Scene. Reviews of … Continue reading
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Rose-scented newspapers well received
Hoping to “put a little romance in the air” last Valentine’s day, Australia’s mX newspaper came scented like roses. No scratch-n-sniff activation required, just rose-scented ink throughout the paper. mX is a free daily paper distributed in the three major … Continue reading
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Scented ads win award
The technology of Odorama-style scratch-n-sniff has definitely grown by leaps and bounds. New Hampshire-based printing company Concord Litho recently won an award for advertising printed with “scented varnish.” The award-winning magazine insert, which appeared in TV Guide, was a companion … Continue reading
Flavored ad in today’s People Mag
If you happen to see a copy of People Magazine today, look for the 2-page ad for Welch’s grape juice. What you’ll find is a step above scratch-n-sniff: a peel-off sticker that reveals an actual flavor sample. You just have … Continue reading
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LA Times rolls out first-ever scented-ink advertisement
The LA Times, the largest metropolitan newspaper in the US, announced that this Sunday’s paper will feature the first-ever ad using scented ink. The ad, promoting the film “Mr. Magorium’s Wonder Emporium,” will smell like frosted cake, and appear in … Continue reading
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US newspapers to run scented advertising
American newspapers USA Today and The Wall Street Journal are getting ready to run scratch-and-sniff ads that use scented ink. Scent capsules will get put into the printing press, eliminating the need to print the scented advertisements separately from the … Continue reading
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