Fragrance and cosmetics manufacturing companies are responding to growing consumer demand for truly natural products. Terms like “green,” “sustainable” and “carbon footprint” are boldly making their way into the lexicon of the beauty industry. This is also good news for consumer safety. University of Genova scientists announced last week that they’ve developed the ability to make scented alcohols without toxic solvents, instead using the safer reducing agent sodium borohydride.
Read more at CosmeticsDesign.com
The World Economic Forum has never smelled better. Christophe Laudamiel, perfumer of International Flavors and Fragrances, has created 8 fragrances, each of which will be ambient in meeting rooms during various moments of the WEF’s annual meeting next week in Davos, Switzerland. While delegates including UK’s Prime Minister Tony Blair, former US Secretary of State Henry Kissinger, Pakistani President Pervez Musharraf, and the CEOs of Chevron and JP Morgan grapple with the painful issues of today’s global economy, they’ll be sniffing fragrances Laudamiel hopes will “overcome the gloom.” Among the fragrances are Gigabyte, meant to inspire high tech and optimism; Glacier, meant as a tribute to the shrinking ice cap of the Artic; Happiness; and Six Continents. Swiss security officials will be test-sniffing the fragrances before they’re unleashed on the delelgates. Read more at Bloomberg.com and CNN
Fragrance isn’t just for marketing products anymore. Spain’s Catalan Socialist Party (PSC) is using fragrance to try and win an election. The party’s new fragrance is a mixture of Mediterranean fruits and herbs whose collective aroma smells like socialism’s values: “confidence, equality, progress and efficiency.” The PSC will be sending samples to all the political parties in the Catalan parliament, as well as selling it in their Barcelona headquarters, offices and party meetings. The party suggests using it in offices to create a “pleasant environment of equality and fairness.”
Spain is apparently not the first country to mix perfume and politics. Russia has several politicians marketing their own fragrances, in a fashion similar to celebrity fragrances so popular in the West.
Read more in the UK Guardian and Cosmetics Design Europe.