Tag Archives: Odor Perception
Cognitive effects on odor perception: fear factor?
Studying the relationship between language and odor perception seems to be quite a trend among scientists. Last month I posted about two studies that explored the link between knowing the name of an odor and liking or disliking it (see … Continue reading
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Odor appreciation influenced by names
Neuroscientists have been looking at the connections between words and odor perception. What they’ve found is that how we judge an odor is influenced by knowing beforehand what we’re smelling. A Canadian study recently published in the Journal of Neurophysiology … Continue reading
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Subliminal scents more likely to affect perception
Marketeers using scent to influence customers’ moods will be interested to know that the heavy-handed approach is probably less effective. Northwestern University researches have found evidence that suggests subliminal scents are more likely to influence behavior than stronger scents. Subjects … Continue reading
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"Pleasant" aromas found to be universal
Scientists in two continents collaborated recently on a study of odor perception across different cultures. The team of researchers, from California’s UC-Berkeley and Weizmann Institute of Science in Israel, found that the reaction to an aroma as “pleasant” is a … Continue reading
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Study demonstrates sodium’s importance in odor detection
Olfactory perception and sensitivity depend on the presence of sodium, say neurophysiologists at Ruhr-University Bochum. The study found that bathing the olfactory mucus with a sodium-free buffer resulted in decreased odor detection ability. Odor detection returned within a few hours, … Continue reading
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