Tag Archives: Marketing
Economist makes predictions for scent in marketing
For 23 years The Economist has published a lengthy collection of predictions for each coming year. This year, The Economist’s The World in 2009 includes the explosion of scent marketing amongst its business-related predictions. Harrod’s is mentioned as the biggest … Continue reading
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Scent marketing industry skyrockets in crumbling retail economy
NEW YORK–(BUSINESS WIRE)–While historical declines in US retail sales were reported by the Commerce Department last week, investors in the scent marketing industry welcomed the news as record numbers of retailers increasingly turn to alternative methods of merchandising to boost … Continue reading
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Baseball stadium uses scent branding
When I think of the scent of a baseball stadium, what immediately comes to mind are hotdogs (or bratwurst) and beer. Beer especially is the passive scent branding tool of all of Milwaukee, where I grew up. And some might … Continue reading
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Scent branding at church
“Church Marketing Sucks,” a web site/blog devoted to helping improve marketing for churches, has a poll going this week about scent branding. “Does branding your church with a specific scent take branding a step too far?” Hop on over there … Continue reading
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Car makers integrate scent
In an effort to please customers, European car makers Fiat, Peugeot, and Citroen have incorporated scenting technology into the ventilation systems of their vehicles. Scent plays no small part in the driving experience, as we know from the popularity of … Continue reading
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Interview with Russell Brumfield
Marketing news has an interesting interview with Whiff Solutions’ Russell Brumfield in their latest issue. Check out their blog “Marketing Power” to read the second half. Link: Marketing Power
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Abercrombie & Fitch partners with Prolitec for in-store scenting
This just in from retail giant Abercrombie & Fitch. Abercrombie & Fitch (NYSE: ANF) announced today that it has concluded an agreement with scent technology and media company Prolitec Inc. to provide scent ambiance services for its retail locations. An … Continue reading
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