Tag Archives: Marketing
State of the industry, from Bloomberg
A fascinating article over at Bloomberg Businessweek gives an overview of the state of scent marketing and some of the latest scent-related developments. A few wildly different items of note: Research in France indicates scent may have a powerful role … Continue reading
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Ambius to scent U.S. Omni Hotels and Resorts
BUFFALO GROVE, IL, Dec 17, 2009 (MARKETWIRE) — Ambius, an industry leader in creating customized, inspirational scents, has signed an agreement with Omni Hotels & Resorts to use the Ambius Microfresh ambient scent program at its properties across the U.S. … Continue reading
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bebe Launches New Fragrance Using Prolitec’s In-Store Delivery System
Retailer uses cutting-edge Air/Q(TM) technology to introduce shoppers to its new signature scent MILWAUKEE, WI — August 21, 2009 — bebe stores, inc. (Nasdaq: BEBE) has launched its highly anticipated new fragrance in all U.S. bebe stores. Thanks to a … Continue reading
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Adergy Selects Prolitec as Technology Solution Provider for Scent Marketing & Odor Remediation Services to Supermarkets, C-Stores
MILWAUKEE, March 25 /PRNewswire/ — Prolitec, Inc. today announced that it has been selected by Adergy, Inc., a value-added reseller of Trusonic digital audio messaging and music services to food retailers, as its technology solution provider for scent marketing and … Continue reading
Perfume kiosk targets individuals by supposed gender
A French scent marketing company has teamed up with an “audience measurement solutions developer” to make scent marketing a little more personal. They’ve developed a system that uses video technology to determine the apparent gender of a person walking by, … Continue reading
Brazil embraces scent branding
Brand Channel has posted an interesting piece about Brazil’s use of scent branding, otherwise known as “olfactive” branding. Apparently numerous Brazilian businesses, including spas, gyms, medical facilities, hotels, pharmacies, banks, restaurants and supermarkets, as well as product brands are using … Continue reading
Economist makes predictions for scent in marketing
For 23 years The Economist has published a lengthy collection of predictions for each coming year. This year, The Economist’s The World in 2009 includes the explosion of scent marketing amongst its business-related predictions. Harrod’s is mentioned as the biggest … Continue reading
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