Posts Tagged Marketing
A fascinating article over at Bloomberg Businessweek gives an overview of the state of scent marketing and some of the latest scent-related developments. A few wildly different items of note:
- Research in France indicates scent may have a powerful role to play in helping people who are suffering from severe trauma.
- Scent is an integral part of a new transdisciplinary master’s program at the Parsons New School for Design in New York.
- Bloom grocery stores recently implemented the first scented billboard in North Carolina, using giant fans to blow a charbroiled scent over a highway.
Check it out over at Bloomberg Businessweek: http://www.businessweek.com/magazine/content/10_26/b4184085987358.htm
Add comment June 18, 2010
Ambius to scent U.S. Omni Hotels and Resorts
BUFFALO GROVE, IL, Dec 17, 2009 (MARKETWIRE) — Ambius, an industry leader in creating customized, inspirational scents, has signed an agreement with Omni Hotels & Resorts to use the Ambius Microfresh ambient scent program at its properties across the U.S. Omni, renowned for its unique luxury portfolio in leading business gateway cities and resorts locales and for their award-winning service, will be utilizing a variety of Ambius scents in hotel lobbies and other areas of the properties to help create memorable experiences for their guests.
Ambient experiences can play an important role in attracting and retaining repeat customers in numerous settings. Of the five senses, smell is often considered the most powerful trigger of emotions and memories. With Ambius’s state-of-the art Microfresh program, Omni will be able to have each hotel choose a particular scent which is in keeping with the authentic, locally oriented design and decor of the property to further deliver an ambience which captures the true essence of the destination.
“Omni has become recognized in the hospitality industry for using an innovative, sensory approach to ensure we create an engaging, comfortable environment for our guests,” said Stephen Rosenstock, senior vice president for brand standards for Omni Hotels & Resorts. “Ambius is perfectly positioned to provide the products and services we are seeking as we evolve the program by customizing the scents in our properties based on the particular ambience we are looking to achieve for each.”
“Our ambient scenting system results in a holistic, inspiring and memorable atmosphere which complements and reinforces Omni’s mission to exceed the expectations of guests. We’re extremely pleased to partner with like-minded companies who have discovered the role that scent can play in creating a unique experience,” said Jeff Mariola, Ambius divisional managing director.
About Ambius
Ambius offers a full spectrum of services to enhance the interior space for the hospitality, healthcare, retail, and commercial industries. From ambient scenting to interior landscaping, holiday decor, decorative wall art and fresh fruit and flower deliveries to businesses in 18 countries in Europe, North America, South Africa and the Asia-Pacific region. Ambius is a division of Rentokil Initial plc /quotes/comstock/23s!e:rto (UK:RTO 114.12, -3.50, -2.96%) . For more information, visit the new Ambius website at www.ambius.com
Media Contact: Nancy Tamosaitis-Thompson Vorticom, Inc. 212.532.2208
Add comment December 19, 2009
bebe Launches New Fragrance Using Prolitec’s In-Store Delivery System
Retailer uses cutting-edge Air/Q(TM) technology to introduce shoppers to its new signature scent
MILWAUKEE, WI — August 21, 2009 — bebe stores, inc. (Nasdaq: BEBE) has launched its highly anticipated new fragrance in all U.S. bebe stores. Thanks to a partnership with Milwaukee-based Prolitec, the sensuous new “signature” scent now wafts through select areas of bebe’s stores via the Air/Q(TM) Adjustable Room Air Freshener(TM) — a miniaturized and fully programmable version of Prolitec’s ambient-scenting technology, which is already in use at many of the world’s finest hotels, resorts and spas.
“Rather than scenting the entire store, bebe is using Air/Q to scent specific in-store areas, such as those around the luxurious visual displays that introduce the new fragrance,” explained Roger Bensinger, Prolitec’s Executive Vice President of Marketing and Business Development. “This allows bebe to marry its visual marketing efforts with the olfactory experience of the fragrance itself — a very powerful combination.”
“With Prolitec’s innovative scenting machines strategically placed in our stores, clients will experience an immediate emotional connection to the scent,” commented Manny Mashouf, Chairman & CEO, bebe stores, inc. “This is a terrific way to reveal our new undeniably feminine fragrance in a subtle yet sensual mannerand, based on initial results, we are encouraged by the overwhelming response.”The retailer licensed the new fragrance through France’s Inter Parfums, Inc. (Nasdaq GS: IPAR), which collaborates with noted designers such as Francis Kurkdjian to manufacture and distribute prestige perfumes and cosmetics for the likes of Burberry, Paul Smith, S.T. Dupont and Van Cleef & Arpels.
Inter Parfums chose the bebe fragrance for its first-ever foray into automated ambient sampling, said Andy Clarke, President of Inter Parfums USA LLC, Specialty Retail Division. “Ambient scenting is one of the hottest trends in retail, and many companies are keenly interested in new approaches to ambient sampling that are more efficient than, say, paying a person to spray a new perfume on shoppers’ wrists as they walk in the store,” he noted. “At the same time, many retailers do not want any remnant of an in-store fragrance to last on the ready-to-wear clothing they sell. These stores need to be able to control the intensity and range of the automated ambient sampling technology they use to an extraordinary degree. This is precisely what Prolitec’s Air/Q system offers.”
A sleek, five-inch cube handsome enough to be on display but small enough to be hidden away, Air/Q(TM) is the only fully adjustable room air freshener on the market today. Scent intensity levels can be set from ’1′ to ’50,’ to precisely match room sizes and user tastes. The device can also be programmed to start and stop at certain times each day.”
Prolitec’s patented micro-droplet technology delivers a uniform scent impact with an ultra-low quantity of fragrance in the air — less than one molecule in every 1 million. “By combining an ultra-low concentration of fragrance with a ‘smart’ and environmentally sensible delivery system, retailers can communicate to customers with scent as never before,” Bensinger said.
About Prolitec
Prolitec (www.prolitec.com) is a world leader in the development and deployment of innovative air-freshening technologies and solutions for aerobiology, indoor air quality and the use of scent as a medium of communication. Clients include retailers, hotels, casinos and other commercial organizations in the US and around the world.
About bebe
bebe stores, inc. designs, develops and produces a distinctive line of contemporary women’s apparel and accessories, which it markets under the bebe, BEBE SPORT, bbsp and 2b bebe brand names. bebe currently operates 308 stores, of which 211 are bebe stores, 34 are 2b bebe stores, 62 are BEBE SPORT stores and one is a bebe accessories store. These stores are located in the United States, the U.S. Virgin Islands, Puerto Rico and Canada. In addition, there is an online store at www.bebe.com.
About Inter Parfums
Inter Parfums, Inc. develops, manufactures and distributes prestige perfumes and cosmetics as the exclusive worldwide licensee for Burberry, Paul Smith, S.T. Dupont, Christian Lacroix, Quiksilver/Roxy, and Van Cleef & Arpels. The Company also owns Lanvin Perfumes and Nickel S.A., a men’s skin care company. It also produces personal care products for specialty retailers under exclusive agreements with Gap, Banana Republic, New York & Company, Brooks Brothers and as announced above, bebe stores. In addition, Inter Parfums produces and supplies mass market fragrances and fragrance related products. The Company’s products are sold in over 120 countries worldwide.
Add comment August 21, 2009
Adergy Selects Prolitec as Technology Solution Provider for Scent Marketing & Odor Remediation Services to Supermarkets, C-Stores
MILWAUKEE, March 25 /PRNewswire/ — Prolitec, Inc. today announced that it has been selected by Adergy, Inc., a value-added reseller of Trusonic digital audio messaging and music services to food retailers, as its technology solution provider for scent marketing and odor remediation services to the supermarket and convenience store industries.
Under the agreement, the Gulf Breeze, Fla.-based Adergy will market Prolitec’s services to the 26 chains it currently serves in 34 states, as well as new accounts in the supermarket and c-store sectors. This will augment the company’s current programs that utilize Trusonic Internet transmission technology to provide retail food clients with in-store music, customized location-specific messaging, and national and local advertising.
Milwaukee-based Prolitec’s technologies will be introduced to the supermarket and c-store sectors through Adergy’s newly formed Adding Sense(R) Division. The relationship may also open new opportunities for Prolitec with certain non-food retailers, adding to its existing scented marketing retail programs.
“After careful consideration of the Prolitec technology advantage over all competing providers in the marketplace, we decided to partner with Prolitec to offer the best sensory marketing solution and the best value to our clients,” said Adergy President John Greenfield. “For those retailers aware of the tremendous power scent brings to strategic brand building, Prolitec’s services provide a key marketing tool in the most competitive retailing environment in decades. With Prolitec’s flexible technologies, scent can be strategically utilized to enhance the appeal of the overall store, key departments or specific products. The opportunities are numerous.”
The Adding Sense Division will also market Prolitec’s odor remediation technologies, with potential applications in the supermarket and c-store sectors including restrooms and trash storage areas.
“We are pleased to be partnering with Adergy to pursue new growth opportunities for our technologies in the fertile supermarket and c-store sectors,” said Roger Bensinger, Executive VP of Marketing at Prolitec. “With this new capability, Adergy effectively becomes the one-stop source for food retailers for digital music and messaging, scented marketing and odor remediation. We see great synergies here.”
While Adergy currently focuses on the supermarket and c-store industries, the company will be exploring opportunities to selectively expand its services to non-food retail sectors through its capacity as a Total Solutions Provider for Trusonic. “Adergy’s potential move into these other retail markets where Trusonic’s superior technology is being deployed could ultimately create additional opportunities for our scent marketing programs in the retail arena,” Bensinger said. Trusonic currently provides in-store music and on-hold messaging to such major retailers as Ace Hardware, Crate & Barrel, Dillard’s, Guitar Center and Jos. A. Bank Clothiers.
About Prolitec
Prolitec (www.prolitec.com) is a world leader in the development and deployment of innovative air-freshening technologies and solutions for aerobiology, indoor air quality and the use of scent as a medium of communication. Clients include retailers, hotels, casinos and other commercial organizations in the US and around the world.
About Adergy
Adergy (www.adergy.net) is a premier Total Solutions Provider of Trusonic Internet transmission technology for music, custom, location-specific messaging and national and local advertising to the supermarket and convenience store industries. It currently services over 26 major retailer and convenience store banners in 34 states–with over 8,000 messages aired each week. The company’s new Adding Sense(C) Division will be a Prolitec Services provider of sensory marketing and odor remediation services.
Supermarket and c-store retailers seeking information on Adergy’s music, scent and odor remediation products should contact: John Greenfield, President, Adergy Inc., at 888-255-1105 or jgreenfield@adergy.net
Add comment March 26, 2009
Perfume kiosk targets individuals by supposed gender
A French scent marketing company has teamed up with an “audience measurement solutions developer” to make scent marketing a little more personal. They’ve developed a system that uses video technology to determine the apparent gender of a person walking by, then emits the scent deemed appropriate for that person’s gender. Given today’s variety of sex and gender configurations, is sounds problematic, to say the least.
Read more at Kiosk Marketplace
1 comment January 15, 2009
Brazil embraces scent branding
Brand Channel has posted an interesting piece about Brazil’s use of scent branding, otherwise known as “olfactive” branding. Apparently numerous Brazilian businesses, including spas, gyms, medical facilities, hotels, pharmacies, banks, restaurants and supermarkets, as well as product brands are using “olfactive logos,” or signature scents for brand recall. Olfactive logos are being used in advertising campaigns, including scent-producing ads in movie theatres. According to the article, Brazil is a natural candidate for the use of scent branding because of its culture of human sensuality.
Read more at Brand Channel
1 comment December 9, 2008
Economist makes predictions for scent in marketing
For 23 years The Economist has published a lengthy collection of predictions for each coming year. This year, The Economist’s The World in 2009 includes the explosion of scent marketing amongst its business-related predictions. Harrod’s is mentioned as the biggest British example of scent in retail, and it’s predicted that at least one large supermaket, several malls and one fast food chain will follow Harrods’ lead. The prediction certainly has a solid foundation. Harrods has led the way before: they introduced the world’s first escalator in 1998. And, according to the Economist, smell is the new frontier. For one, they point out that if you “get the smell right, you can bypass rational thought,” prompting customers to want and to buy without needing a reason. Additionally, in these times when online shopping has seized so much revenue from storefronts, retailers need to engage customers in ways they can’t experience via the internet.
Read more in The Economist
Add comment December 6, 2008
