The annual ScentWorld 2013 conference will take place in February in NYC. Global scent and sensory marketing is on the rise and this three-day event focuses on leveraging relevance and resonance to maximize revenue in today’s marketplace.
Participating are the most highly sought after authorities in neuromarketing and multisensory brand experience, including Dr. A.K. Pradeep, CEO of NeuroFocus, Inc., a leader in the fast-growing neuromarketing research field, and the author of the best-selling book, The Buying Brain: Secrets for Selling to the Subconscious Mind. Dr. Pradeep will deliver the opening keynote address to conference attendees on Thursday, February 7. In addition, Diana Derval, President and Research Director of DervalResearch, a global market research firm specializing in human perception and behavior, will be presenting the morning plenary address on Friday, February 8. Professor Derval will discuss her book, The Right Sensory Mix, for a winning consumer experience.
“Worldwide brands are successfully using scent to distinguish and solidify their brand identity, augment their revenue streams, and connect with customers for a more memorable experience,” said Caroline Pieper-Vogt, President of ScentWorld, LLC. “This is the fourth annual ScentWorld event, originally founded by my late husband, Harald Vogt, who was a pioneer in the industry. With a bigger, bolder and broader presence, our conference offers attendees the opportunity to explore the latest trends and creative avenues in scent marketing.”
Other speakers presenting at ScentWorld 2013 include, Dr. Alan Hirsch, the groundbreaking researcher on scent, and the Founder and Neurological Director of the Smell & Taste Treatment and Research Foundation; Andrew Kindfuller, CEO, ScentAir; Richard Weening, Chairman and CEO, Prolitec; Keven Callahan, Director of Merchandising for NBC Universal Studios; Austyn Stevens, Design Director, Brand development for Siegel+Gale; and Nicola Pozzani, Founder and Managing Director, S Sense.
The year 2013 marks a new milestone for ScentWorld events, with a portion of the conference dedicated to the consumer scent experience. On February 8, conference members joined by consumer aficionados will attend a program on “The Creation of Scent Advertising and Messaging: An Insiders View From the Creators,” with Jon Bond, CEO at Big Fuel Communications and co-founder of groundbreaking agency Kirshenbaum Bond and Partners; and Ameena Meer, Creative Director and creator of the concepts and stories behind some of the world’s most famous scents. An end of the day wrap up session includes Smelling, Feeling, Wanting, Learning: A Scent Lovers Workshop, hosted by Karen Dubin, Founder and Director, Sniffapalooza, and Sue Phillips, Founder and President, Scenterprises.
The annual ScentWorld 2013 conference brings together well-known scent technology and fragrance manufacturers; scent marketing distributors and consultants; marketing, advertising and branding agency professionals, sensory marketing pioneers and established brands from across the globe. Participating in the three-day international event will place attendees on the fast track to uncovering the power of scent and sensory marketing to increase sales and create lasting emotional bonds with today’s sophisticated consumers.
ScentWorld 2013 is a conference that attracts renowned experts, authors, and engaging speakers and professionals who represent countries around the world. For information, including about sponsorship opportunities and exhibitor spaces, visit http://www.scentmarketing.org/events/
