Tag Archives: Marketing
Scent Marketing: One system that works
With the increase in online shopping, retailers who actually want to see their customers are working harder than ever to attract and keep them. Ambiance is vital, as every store and hotel owner knows. When it comes to determining our … Continue reading
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Prolitec Named ‘Scent Marketer of the Year’ for Its Retail Innovations
Prolitec, Inc., the global provider of ambient-scenting technology and services, along with Abercrombie & Fitch, the internationally known fashion retailer, were named “Scent Marketers of the Year” at the 2011 ScentWorld Expo, a major international conference sponsored by the Scarsdale, … Continue reading
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Reaching Out to Customers, Through Their Noses
Via Fox Business: Whether you realize it or not, a lot of businesses stink. OK, so perhaps “stink” isn’t the right word; “have a scent” is more like it. For the better part of the last decade, retailers, casinos and … Continue reading
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Goodwill jumps on the scenting bandwagon
Goodwill Industries of Southeastern Wisconsin has joined the retail scenting movement, placing Prolitec’s ambient scenting services in all 44 of its Wisconsin and Metropolitan Chicago retail locations. While many chain stores across America are stalling growth in today’s economy, Goodwill … Continue reading
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Flawless fragrance in Ben Bridge stores for Mother’s Day
Ben Bridge jewelers will add a signature scent gift at its stores ahead of Mother’s Day as an add-on to a jewelry purchase. Named “Flawless,” the scent is sold in a distinctive diamond-shaped bottle, and its packaging opens similar to … Continue reading
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Global Air Fresheners Market to Reach US$8.3 Billion by 2015
The economic recession negatively impacted the air fresheners market during 2008 and 2009 resulting in noticeable drop in sales. However, with the recovery in the global economic situation, the global air fresheners market quickly recovered in 2010 and is projected … Continue reading
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RIP Harald Vogt, Scent Marketing Institute founder
Harald Vogt, friend to all in the scent marketing industry, has died. Harald founded the Scent Marketing Institute and ScentWorld Expo. He was an energetic organizer for the promotion of scent marketing worldwide, and for cooperation and sharing of ideas … Continue reading
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