Posts Tagged Hotels
Hotel chain extends its brand scent to the skies
Westin Hotels & Resorts has partnered with United Airlines to provide a package of Westin-branded bedding and amenities to United passengers who fly first and business class. Westin’s signature “White Tea” scent is served to customers in the form of a scented towelette, along with the music selection Westin features in its hotel lobbies, the Westin-branded “Heavenly Bed” products, and a cocktail inspired by the Westin-branded “SuperFoods” program. Basically, minus the mattresses and showers, it’s a hotel in the air.
Read more at MarketWatch.
Add comment August 19, 2008
Prolitec launches computer-controlled scent delivery system
Prolitec has announced a new fully adjustable, computer-controlled, commercial scent-delivery system. Dubbed the Air/Q 510, the appliance serves spaces from 200 to 30,000 cubic feet, and uses a single board computer. Whereas most commercial ambient scenting systems have 3 or 4 settings, the Air/Q 510 has 50 precise settings, allowing the user the flexibility necessary to accommodate any room size or scent level. The system uses Prolitec’s micro-diffusion technology, which makes a scent impact with just a tiny scent concentration.
Designed for hotel lobbies, malls, retail stores and other public spaces, the Air-Q 510 can be installed in a track lighting system, an HVAC system, or mounted on the wall. It’s available in black and eggshell, or by special order in any custom color or texture.
Links: Prolitec
Add comment June 19, 2008
Travelodge offers rooms with choice of scent
The UK press is reporting that Travelodge, the budget hotel chain, has started offering rooms with a variety of available scents” Guests can choose from scents of chocolate, freshly cut grass, or the sea, which will be dispersed in their rooms at night. The scent options were chosen based on a survey of guests at Travelodge Birmingham Fort Dunlop. Also available at some of the hotels are “ReminiScents,” which are scented sheets that can be placed inside pillow cases, available in the scents listed above, as well as baby powder and apple pie.
Links: Easier Travel, Telegraph, TimesOnline, Travelodge UK
Add comment June 18, 2008
ScentWorld Expo hits NYC this summer
It’s about time. The non-wearable scenting industry finally got its very own conference. Sponsored by New York’s Scent Marketing Institute, SCENTworld Conference & Expo is the first-ever conference focused solely on the use of scent in marketing, branding, and ambiance. The conference has four seminar tracks: one for ad execs and creative directors, one for scent developers, one for commercial real estate pros, and one for scent marketing professionals. There’s also a full-day program called “Scent Marketing University,” industry-related exhibits, and plenty of opportunities for networking.
SCENTworld takes place June 29 - July 1 at the Marriott Marquis Times Square in Manhattan, NYC. Find out more at scentworldexpo.com
1 comment March 29, 2008
Hotels: the science of scenting and unscenting
During the past couple years, I’ve seen hotels being utilized as a kind of laboratory for sensory branding scientists. It makes sense. Hotels are serving customers 24/7, and mostly for activities that are of a more personal nature. Vacationing customers want a relaxing and special experience, and business travelers need a good night’s sleep. So, to attract and satisfy these customers various needs, hotel design trends are increasingly prioritizing sensory appeal, particularly with fragrance and sound. (See the New York Times article Eau de Hotel.)
Enter the latest twist: Hampton Hotels promoting unscented hotel rooms (see Hotel Chain Unscents Itself). Hampton launched this “Non-Scents” program in response to their own customer survey, which revealed that most customers want their rooms to smell like nothing but fresh air. The program is co-created by Proctor & Gamble’s Febreze “Linen & Sky brand,” which leads one to believe the rooms aren’t scent-free, they’re just scented like “fresh air.” I’ve written them to ask for further details. This isn’t the first hotel-room un-scenting program: recall the advent of “Pure Rooms” last spring — an effort to serve customers with allergies (see Hotels Go Hypoallergenic).
Hampton’s survey begs the question: Do the customers that voted for unscented rooms enjoy the scented public spaces?
How are people reading this in terms of trends?
I’d like to know more about how companies using scent determine the success of the scent — is there a mechanism for customer feedback? Is it based on the “feedback” of sales numbers?
–Max
Add comment December 15, 2007
Hotel chain unscents itself
The majority of travelers prefer an unscented hotel room, according to a survey completed last month by Hampton Hotels. The hotel chain is taking this to heart, and has joined with Proctor & Gamble in a brand-wide initiative dubbed “Non-Scents.” Non-Scents is promoting rooms that smell like nothing but fresh air. Hampton has “nonscented” all of its 145,000 hotel rooms. More at Hotel Interactive
Add comment November 23, 2007
Hungry? Try a scent dinner
New York Times perfume critic Chandler Burr has been touring Rosewood luxury hotels this year, teaming with their executive chefs to create “scent dinners.” Each course of the dinner is paired not just with wine, but also with scent strips to be sniffed at various points during the meal. Burr serves as curator and host of the dinners, which cost $200 each. (See a recent dinner review in the Dallas News)
–Max
Add comment November 21, 2007
