AirQ made an appearance on The Today Show last weekend, filling the studio with a custom scent created exclusively for Today.
Tag Archives: Goodwill
Scent Marketing: One system that works
With the increase in online shopping, retailers who actually want to see their customers are working harder than ever to attract and keep them. Ambiance is vital, as every store and hotel owner knows. When it comes to determining our experience of a space, all of our senses are engaged. This is where scent marketing comes in: if it smells good, not only will they come, but they will stay longer.
Milwaukee-based company Prolitec is partnering its services with stores, hotels, casinos to create a positive scent experience for customers. Its patented, micron-sized droplets are distributed quietly and subtly throughout a space. And from the retail perspective, it seems to be working. According to Andy Ginsberg, facilities director of the Mirage hotel and casino, where “This is by far one system that actually does work. Not the cheapest system out there, but it’s a quality product.”
Read more at the Milwaukee Journal-Sentinel
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Goodwill jumps on the scenting bandwagon
Goodwill Industries of Southeastern Wisconsin has joined the retail scenting movement, placing Prolitec’s ambient scenting services in all 44 of its Wisconsin and Metropolitan Chicago retail locations.
While many chain stores across America are stalling growth in today’s economy, Goodwill thrift-store locations are thriving, and the company is expanding. Ambient scenting is part of a move toward making the thrift store shopping experience more like a mainstream retail experience.
The 44 stores will utilize a signature scent featuring hints of sweet orange and honeysuckle, custom-designed by Milwaukee-based Prolitec to create a clean, crisp atmosphere.
More at Marketwire.
Filed under News
