Posts Tagged Fragrance Industry
Allergy in fragrance workshop
The International Fragrance Association (IFRA) is offering a workshop about Allergy Prevalence in Fragrance in Brussels, Belgium on November 4, 2008. Topics addressed will include a clinical epidemiology survey of fragrance allergies, a presentation on the EDEN epidemiological study, the EU Commission’s approach to the regulations of allergens, and industry self regulation.
More info: IFRA
Add comment October 10, 2008
Smell like a funeral home before your time!
I don’t normally report about wearable perfumes here in Air Sense News, but occasionally I hear about something that’s just too good not to mention. These items generally fall under the category of “brilliant marketing ploys.” Here’s the latest, which my perfume-wearing friends tell me is old news. Perhaps, like me, it will be new to you.
New York company Demeter Fragrance has a series of wearable scents with names of some truly unusual things. A glance at Demeter’s online Fragrance Library will entertain you for hours. Here’s just a tiny fraction of what’s there:
- Bonfire
- Bubblegum
- Cannabis Flower
- Clean Windows
- Condensed Milk
- Dandelion
- Dirt
- Dregs
- Funeral Home
- Gift Certificates
- Gin & Tonic
- Lobster
- Mildew
- Popcorn
- Pruning Shears
- Sawdust
- Turpentine
- Waffles
Links:
Add comment July 11, 2008
Soap company tries to convince Asia it stinks
Soap company Unilever is trying to sell deodorants to the Asian market. According to Unilever, the Asian market has been difficult for sellers of fragrant products, because people in Asia are less concerned with what they smell like. A Unilever representative estimates that only 7 percent of Asians use deodorant. Unilever is aiming their campaign at the younger generation, seeking ways to get the kids on the body-odor eradication bandwagon. The company has had success introducing deodorant into other markets. including Russia. An ad campaign aimed at Russian women, focusing on the idea that women needed to smell nice to attract men, boosted sales from €10 million to €160 million in three years.
Read more in the Times Online
Add comment May 27, 2008
IFF downgraded by JPMorgan
JPMorgan analyst Jeffrey J. Zekauskas downgraded shares of International Flavors & Fragrances in a note to investors last week. Citing slower sales in its fragrance segment during the fourth quarter of 2007, as well as rising food costs, IFF’s status was changed from “Underweight” to “Neutral.” First quarter results from IFF are scheduled to be reported May 1. Read more at CNN Money
Related link: IFF
Add comment April 19, 2008
IFRA appointee announced
Steve Tanner has been appointed to the board of directors of the International Fragrance Association and its research organization, the Research Institute for Fragrance Materials (RIFM). Mr. Tanner is president and CEO of Arylessence, Inc., a fragrance and flavor manufacturer in Atlanta, GA. Read more at PR.com
Related links:
Add comment April 18, 2008
Addressing the scent-sensitive
Guest column written for Air Sense, by the Scent Marketing Institute, in response to Can the scenting industry address the scent-sensitive?
Scent and sensationalism
Here’s one juicy headline: A financial consultant in Manhattan claims hypersensitivity to fragrances, caused by the 9/11 attacks on the World Trade Center (MSNBC, March 31, 2008). “On occasion, I’ve made people wear a garbage bag over their clothes because the detergent smell was so fierce I couldn’t endure it,” she continues.
Invoking the worst terrorist attack on American soil and by humiliating those - in her opinion - “over scented” clients of hers, Karen Kraig (the consultant) goes to extremes in addressing an old phenomenon not limited to our industry: whatever works for most (scent marketers and consumers, in this case) also works against a few of us.
Those kinds of reports – especially when wrapped in a crowd-pleasing context – provoke a response which is difficult to craft and almost certainly will draw fire from the advocates of a scent-free world who may call it a lack of compassion and profiteering on account of those who suffer. At the Scent Marketing Institute we know that just a few of those reports can do serious damage to an industry that for almost a decade aims at providing marketers and advertisers with services and products that are safe for the consumer and effective for the advertiser. Nevertheless we would not be doing our job if we wouldn’t try…
First, let’s look at some facts: (more…)
Add comment April 15, 2008
FiFi awards open to public voting
Consumers are getting their first chance ever to vote for the FiFi Fragrance of the Year. The voting takes place this month via social networking sites like Facebook and MySpace.
More at basenotes
FiFi pages:
Add comment April 11, 2008
