Tag Archives: Fragrance Industry

Flawless fragrance in Ben Bridge stores for Mother’s Day

Ben Bridge jewelers will add a signature scent gift at its stores ahead of Mother’s Day as an add-on to a jewelry purchase. Named “Flawless,” the scent is sold in a distinctive diamond-shaped bottle, and its packaging opens similar to a ring box. The fragrance will be dispersed throughout stores using an ambient scenting system from Prolitec, Inc.

Flawless incorporates a blend of cucumber, pear and citrus along with magnolia and verbena, and is finished with rich saffron and cocoa.

Ben Bridge assembled a dynamic team to create Flawless, including renowned perfumer Raymond Matts, who helped create Clinique’s “Happy” and Elizabeth Taylor’s “White Diamonds,” and Prolitec Inc., whose  system enables a scent experience without  spritzing.

More at diamonds.net

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Lithuania brands itself with new national fragrance

Agence France Presse

Lithuania is pioneering a new type of national symbol to convey the character of the ex-Soviet Baltic state in a fragrant way with a bottle of perfume.

Lithuania’s foreign ministry has already sent bottles of the new fragrance to all ambassadors accredited to Vilnius.

The project with olfactory appeal is “a good example of how to communicate Lithuania to the public in an innovative way,” according to a foreign ministry statement.

“We wanted to create something special, representing Lithuania and the Lithuanian character, ” Mindaugas Stongvilas, an expert in emotional communication behind the project told the Lithuanian daily Vilniaus diena.

The perfume “Lithuania” is a blend of sandalwood, cedar and musk intended to connote the Indo-European origins of the Lithuanian language as well as Lithuanian strength of character, its designer says.

“For Lithuanians to identify themselves with this perfume, we’ve added the smell of wood fires that can be associated with pagan rituals, as well as moss and wildflowers,” Stongvilas said.

The creation of the perfume has been entrusted to France’s Galimard perfume from Grasse on the Riviera which has been in business since 1747. The first thousand bottles were produced for more than a 100,000 litas (28,900 euros, 38,792 dollars).

Lithuanian soldiers deployed in Afghanistan have also received samples. Soon it will be the turn of Lithuanian embassies, hotels and airports.

Buy a bottle for yourself at www.lietuvoskvapas.lt

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State of the industry, from Bloomberg

A fascinating article over at Bloomberg Businessweek gives an overview of the state of scent marketing and some of the latest scent-related developments. A few wildly different items of note:

  • Research in France indicates scent may have a powerful role to play in helping people who are suffering from severe trauma.
  • Scent is an integral part of a new transdisciplinary master’s program at the Parsons New School for Design in New York.
  • Bloom grocery stores recently implemented the first scented billboard in North Carolina, using giant fans to blow a charbroiled scent over a highway.

Check it out over at Bloomberg Businessweek: http://www.businessweek.com/magazine/content/10_26/b4184085987358.htm

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Allergy in fragrance workshop

The International Fragrance Association (IFRA) is offering a workshop about Allergy Prevalence in Fragrance in Brussels, Belgium on November 4, 2008. Topics addressed will include a clinical epidemiology survey of fragrance allergies, a presentation on the EDEN epidemiological study, the EU Commission’s approach to the regulations of allergens, and industry self regulation.

More info: IFRA

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Smell like a funeral home before your time!

I don’t normally report about wearable perfumes here in Air Sense News, but occasionally I hear about something that’s just too good not to mention. These items generally fall under the category of “brilliant marketing ploys.” Here’s the latest, which my perfume-wearing friends tell me is old news. Perhaps, like me, it will be new to you.

New York company Demeter Fragrance has a series of wearable scents with names of some truly unusual things. A glance at Demeter’s online Fragrance Library will entertain you for hours. Here’s just a tiny fraction of what’s there:

  • Bonfire
  • Bubblegum
  • Cannabis Flower
  • Clean Windows
  • Condensed Milk
  • Dandelion
  • Dirt
  • Dregs
  • Funeral Home
  • Gift Certificates
  • Gin & Tonic
  • Lobster
  • Mildew
  • Popcorn
  • Pruning Shears
  • Sawdust
  • Turpentine
  • Waffles

Links:

Sunday Herald article

Demeter Fragrance Library

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Soap company tries to convince Asia it stinks

Soap company Unilever is trying to sell deodorants to the Asian market. According to Unilever, the Asian market has been difficult for sellers of fragrant products, because people in Asia are less concerned with what they smell like. A Unilever representative estimates that only 7 percent of Asians use deodorant. Unilever is aiming their campaign at the younger generation, seeking ways to get the kids on the body-odor eradication bandwagon. The company has had success introducing deodorant into other markets. including Russia. An ad campaign aimed at Russian women, focusing on the idea that women needed to smell nice to attract men, boosted sales from €10 million to €160 million in three years.

Read more in the Times Online

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IFF downgraded by JPMorgan

JPMorgan analyst Jeffrey J. Zekauskas downgraded shares of International Flavors & Fragrances in a note to investors last week. Citing slower sales in its fragrance segment during the fourth quarter of 2007, as well as rising food costs, IFF’s status was changed from “Underweight” to “Neutral.” First quarter results from IFF are scheduled to be reported May 1. Read more at CNN Money

Related link: IFF

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