Tag Archives: Conferences
Prolitec Named ‘Scent Marketer of the Year’ for Its Retail Innovations
Prolitec, Inc., the global provider of ambient-scenting technology and services, along with Abercrombie & Fitch, the internationally known fashion retailer, were named “Scent Marketers of the Year” at the 2011 ScentWorld Expo, a major international conference sponsored by the Scarsdale, … Continue reading
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Electric shock improves odor perception
It sure seems like we’re discovering an exponential number of fascinating new things about the olfactory system these days. An article that came out of the recent Symposium on Olfaction and Taste has been forwarded to me at least a … Continue reading
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Olfactometer debuts in SF this week
If you’re in San Francisco this week, stop by the International Symposium on Olfaction and Taste. While you’re there, check out the “olfactometer” to find out whether your sniffer is up to snuff. It takes 12 minutes to smell 40 … Continue reading
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Scent marketing winners announced
Winners of the 2008 SMItty awards were announced at SCENTworld earlier this month. Presented by the Scent Marketing Institute, the awards honor innovative people and companies in the scent marketing industry. Honored this year: Best New Proven Technology: Steven M. … Continue reading
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Public space scenting: Is it safe? Is it green?
Ambient scenting companies tackled questions about ecological and human safety at SCENTworld, the scent marketing expo and conference held recently in New York. According to Richard Weening, CEO of environmental-services and scent-marketing company Prolitec, “Scent safety for humans and the … Continue reading
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AdAge reports from ScentWorld
AdvertisingAge interviewed C. Russell Brumfield, author of the recently-released book “Whiff,” at the recent ScentWorld conference in New York. Link: AdAge video footage from ScentWorld
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Scent increases investment returns, panel says
Women’s Wear Daily reported on the scent marketing panel at GlobalShop 2008, the branding conference and trade show that took place in Chicago earlier this month. The panel included Russel Brumfield, chairman and CEO of marketing company Whiff Solutions, Christine … Continue reading
