Posts Tagged Clothing

Indian government launching scented shirt line

Just in time for Diwali, the Tamil-Nadu government’s Co-optex is launching a line of scented shirts. Inspired by Keralan weavers that used Ayurvedic materials in their yarns, Co-optex’s shirts will be made from organic cotton yarns that have been treated with aromatic ingredients. Available scents will include rose, jasmine and lavender. The fragrances are expected to last for up to 50 washes. Co-optex is working with Handlooms and Textiles Minister N K K P Raja on the project, and is considering exporting the shirts. Read more at DNA India


Add comment October 11, 2007

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Scent is being used in amazing and creative new ways, in marketing, art, health, business, and life. Scientists are making new discoveries all the time about how we smell and what functions smell has in our lives.

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