Tag Archives: Branding
Ambius makes alliance with HVAC company
Global ambient scenting services distributor Ambius announced a North American alliance with Engineering Excellence, a U.S.-based HVAC facilities management company. The alliance will give Ambius access to a team of over 700 HVAC professionals for installation and support of Ambius’ … Continue reading
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Scent delivery system overview at BSI
The Scent Marketing Institute has published an interesting overview of scent delivery systems in the Branding Strategy Insider, including some discussion of dry air vs. nebulization technology. Check out Harald Vogt’s regular column there about scent as a branding tool. … Continue reading
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Scent marketing in the blogosphere
Branding Strategy Insider has been promoting scent as a key branding strategy. They’re publishing a regular column by Harald Vogt of the Scent Marketing Institute. Well worth reading, and perhaps a good place for branding and marketing professionals to send … Continue reading
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New scent marketing books to be published this summer
Scent marketing is heating up, folks. I just received word that two new books are due for release at this summer’s SCENTworld. Pictured at the left is What the Nose Knows: The Science of Scent in Everyday Life, by Avery … Continue reading
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Scent increases investment returns, panel says
Women’s Wear Daily reported on the scent marketing panel at GlobalShop 2008, the branding conference and trade show that took place in Chicago earlier this month. The panel included Russel Brumfield, chairman and CEO of marketing company Whiff Solutions, Christine … Continue reading
ScentWorld Expo hits NYC this summer
It’s about time. The non-wearable scenting industry finally got its very own conference. Sponsored by New York’s Scent Marketing Institute, SCENTworld Conference & Expo is the first-ever conference focused solely on the use of scent in marketing, branding, and ambiance. … Continue reading
Rachel Herz in AdWeek
Rachel Herz, olfactory scientist and author of “The Scent of Desire,” has an entertaining piece about scent marketing in the latest issue of AdWeek. Most of what she mentions are things you’ve read here before, but there are a couple … Continue reading
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