Posts Tagged Branding
Hotel chain extends its brand scent to the skies
Westin Hotels & Resorts has partnered with United Airlines to provide a package of Westin-branded bedding and amenities to United passengers who fly first and business class. Westin’s signature “White Tea” scent is served to customers in the form of a scented towelette, along with the music selection Westin features in its hotel lobbies, the Westin-branded “Heavenly Bed” products, and a cocktail inspired by the Westin-branded “SuperFoods” program. Basically, minus the mattresses and showers, it’s a hotel in the air.
Read more at MarketWatch.
Add comment August 19, 2008
Smell like a funeral home before your time!
I don’t normally report about wearable perfumes here in Air Sense News, but occasionally I hear about something that’s just too good not to mention. These items generally fall under the category of “brilliant marketing ploys.” Here’s the latest, which my perfume-wearing friends tell me is old news. Perhaps, like me, it will be new to you.
New York company Demeter Fragrance has a series of wearable scents with names of some truly unusual things. A glance at Demeter’s online Fragrance Library will entertain you for hours. Here’s just a tiny fraction of what’s there:
- Bonfire
- Bubblegum
- Cannabis Flower
- Clean Windows
- Condensed Milk
- Dandelion
- Dirt
- Dregs
- Funeral Home
- Gift Certificates
- Gin & Tonic
- Lobster
- Mildew
- Popcorn
- Pruning Shears
- Sawdust
- Turpentine
- Waffles
Links:
Add comment July 11, 2008
Scent-branding series in “Beneath the Brand”
Marketing strategist Christine Babick has been doing an interesting series about scent branding in a blog called “Beneath the Brand.”
Links:
That Brand Makes $cents: Part I
Add comment July 1, 2008
Emirates Business looks at scent branding
There’s an interesting piece on scent branding in Emirates Business today. They offered some interesting factoids:
- In 2003, around $30 million was spent on aroma marketing around the world, and by 2010 that figure is expected to reach $220 million.
- According to some research, somewhere, the scent of roasted chicken is the most universally appetizing aroma in the world.
- The scent of Crayola crayons is ranked 18th of the 20 most recognizable smells in the world.
- People can recall aromas with 65 per cent accuracy after one year, while visual recall of photographs is about 50 per cent after three months.
Read more in Emirates Business 24-7.
Add comment June 19, 2008
Ambius makes alliance with HVAC company
Global ambient scenting services distributor Ambius announced a North American alliance with Engineering Excellence, a U.S.-based HVAC facilities management company. The alliance will give Ambius access to a team of over 700 HVAC professionals for installation and support of Ambius’ Microfresh ambient scenting services, which use Prolitec’s nano-droplet technology. Ambius North America provides scenting services to over 22,000 clients, and employs 1300 personnel in 42 service locations.
Related Links: Ambius, Engineering Excellence
Add comment June 18, 2008
Scent delivery system overview at BSI
The Scent Marketing Institute has published an interesting overview of scent delivery systems in the Branding Strategy Insider, including some discussion of dry air vs. nebulization technology. Check out Harald Vogt’s regular column there about scent as a branding tool.
Add comment May 4, 2008
Scent marketing in the blogosphere
Branding Strategy Insider has been promoting scent as a key branding strategy. They’re publishing a regular column by Harald Vogt of the Scent Marketing Institute. Well worth reading, and perhaps a good place for branding and marketing professionals to send clients.
Posts so far include:
More good stuff can be found at Branding Strategy Insider
Additionally, I just stumbled upon an interesting Australian blog about scent:
Add comment April 22, 2008
