Tag Archives: Branding
Economist makes predictions for scent in marketing
For 23 years The Economist has published a lengthy collection of predictions for each coming year. This year, The Economist’s The World in 2009 includes the explosion of scent marketing amongst its business-related predictions. Harrod’s is mentioned as the biggest … Continue reading
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Baseball stadium uses scent branding
When I think of the scent of a baseball stadium, what immediately comes to mind are hotdogs (or bratwurst) and beer. Beer especially is the passive scent branding tool of all of Milwaukee, where I grew up. And some might … Continue reading
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Scent branding at church
“Church Marketing Sucks,” a web site/blog devoted to helping improve marketing for churches, has a poll going this week about scent branding. “Does branding your church with a specific scent take branding a step too far?” Hop on over there … Continue reading
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Hotel chain extends its brand scent to the skies
Westin Hotels & Resorts has partnered with United Airlines to provide a package of Westin-branded bedding and amenities to United passengers who fly first and business class. Westin’s signature “White Tea” scent is served to customers in the form of … Continue reading
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Smell like a funeral home before your time!
I don’t normally report about wearable perfumes here in Air Sense News, but occasionally I hear about something that’s just too good not to mention. These items generally fall under the category of “brilliant marketing ploys.” Here’s the latest, which … Continue reading
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Scent-branding series in “Beneath the Brand”
Marketing strategist Christine Babick has been doing an interesting series about scent branding in a blog called “Beneath the Brand.” Links: That Brand Makes $cents: Part I That Brand Makes $cents: Part II That Brand Makes $cents: Part III
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Emirates Business looks at scent branding
There’s an interesting piece on scent branding in Emirates Business today. They offered some interesting factoids: In 2003, around $30 million was spent on aroma marketing around the world, and by 2010 that figure is expected to reach $220 million. … Continue reading
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