Tag Archives: Branding
Prolitec Named ‘Scent Marketer of the Year’ for Its Retail Innovations
Prolitec, Inc., the global provider of ambient-scenting technology and services, along with Abercrombie & Fitch, the internationally known fashion retailer, were named “Scent Marketers of the Year” at the 2011 ScentWorld Expo, a major international conference sponsored by the Scarsdale, … Continue reading
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Flawless fragrance in Ben Bridge stores for Mother’s Day
Ben Bridge jewelers will add a signature scent gift at its stores ahead of Mother’s Day as an add-on to a jewelry purchase. Named “Flawless,” the scent is sold in a distinctive diamond-shaped bottle, and its packaging opens similar to … Continue reading
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Lithuania brands itself with new national fragrance
Agence France Presse Lithuania is pioneering a new type of national symbol to convey the character of the ex-Soviet Baltic state in a fragrant way with a bottle of perfume. Lithuania’s foreign ministry has already sent bottles of the new … Continue reading
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State of the industry, from Bloomberg
A fascinating article over at Bloomberg Businessweek gives an overview of the state of scent marketing and some of the latest scent-related developments. A few wildly different items of note: Research in France indicates scent may have a powerful role … Continue reading
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Ambius to scent U.S. Omni Hotels and Resorts
BUFFALO GROVE, IL, Dec 17, 2009 (MARKETWIRE) — Ambius, an industry leader in creating customized, inspirational scents, has signed an agreement with Omni Hotels & Resorts to use the Ambius Microfresh ambient scent program at its properties across the U.S. … Continue reading
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bebe Launches New Fragrance Using Prolitec’s In-Store Delivery System
Retailer uses cutting-edge Air/Q(TM) technology to introduce shoppers to its new signature scent MILWAUKEE, WI — August 21, 2009 — bebe stores, inc. (Nasdaq: BEBE) has launched its highly anticipated new fragrance in all U.S. bebe stores. Thanks to a … Continue reading
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Brazil embraces scent branding
Brand Channel has posted an interesting piece about Brazil’s use of scent branding, otherwise known as “olfactive” branding. Apparently numerous Brazilian businesses, including spas, gyms, medical facilities, hotels, pharmacies, banks, restaurants and supermarkets, as well as product brands are using … Continue reading
