Tag Archives: Books
Art exhibit gives an experience of history through smell
Reg Vardy Gallery in Sunderland, England recently hosted a fascinating scent art exhibit called “If There Ever Was: an exhibition of extinct and impossible smells.” The exhibit, put together by conceptual artist Robert Blackson, considered scent as “integral to the … Continue reading
Filed under News
New book explores consumer mindset
Consumer expert Michael Solomon dissects and illuminates the inner workings and desires of people who buy stuff in his latest book, “The Truth About What Customers Want.” Available soon from FT Press, the book looks at how customers respond to … Continue reading
Filed under News
The science of scent
Franz Dill has written an interesting review of Avery Gilbert’s book, “What the Nose Knows: The Science of Scent in Everyday Life,” which he posted in his blog “The Eponymous Pickle: A Site Devoted to the Discovery and Application of … Continue reading
Filed under News
New scent marketing books to be published this summer
Scent marketing is heating up, folks. I just received word that two new books are due for release at this summer’s SCENTworld. Pictured at the left is What the Nose Knows: The Science of Scent in Everyday Life, by Avery … Continue reading
Filed under News
Rachel Herz’ "Scent of Desire"
Olfactory scientist Rachel Herz’ “The Scent of Desire,” about the relationship between olfaction and emotion, is hot off the press. I haven’t read it yet, but I’m seeing some really interesting reviews around the net. Now Smell This The Seattle … Continue reading
Filed under News
