Posts Tagged Ambient Scenting
A fascinating article over at Bloomberg Businessweek gives an overview of the state of scent marketing and some of the latest scent-related developments. A few wildly different items of note:
- Research in France indicates scent may have a powerful role to play in helping people who are suffering from severe trauma.
- Scent is an integral part of a new transdisciplinary master’s program at the Parsons New School for Design in New York.
- Bloom grocery stores recently implemented the first scented billboard in North Carolina, using giant fans to blow a charbroiled scent over a highway.
Check it out over at Bloomberg Businessweek: http://www.businessweek.com/magazine/content/10_26/b4184085987358.htm
Add comment June 18, 2010
Aegis Living Selects Prolitec for Aromatherapy Service to Senior Living Communities
REDMOND, WA — 03/10/10 — As part of its continuing effort to enhance the lives of residents in its retirement and assisted living communities, Aegis Living (www.aegisliving.com) has selected Prolitec Inc. (www.prolitec.com) to introduce aromatherapy to public areas in all 35 of its senior living facilities in Washington, California and Nevada.Following an initial installation in the new Aegis of Bellevue (Wash.) community, the Redmond-based company contracted with Prolitec to roll out the systems to the remainder of its communities over the course of 2010, with several installations now under way. The systems from Milwaukee-based Prolitec will condition the air in lobbies and hallways with tiny amounts of a scent created especially for Aegis.
Aegis’ scent, called ‘Serene,’ is a blend of chamomile, aromatic lavender and other complementary and proprietary ingredients. Chamomile reduces stress and anxiety and is used to treat insomnia, while lavender relaxes the body. According to a Duke University study, the scent of lavender relaxed participants as much as a massage.
Depending on the community’s mechanical system, Aegis’ proprietary scent will be dispersed in the designated common areas through a variety of HVAC or wall-mounted delivery systems from Prolitec. As the program evolves, residents will also be given the opportunity to have aromatherapy in their individual units through Prolitec’s Air/Q Whole Room (www.airq.com) system for an additional monthly charge.
“Already known as one of the premier operators of retirement and assisting living communities, Aegis is taking another step forward in raising the standards for better senior living with the introduction of aromatherapy,” said Richard Weening, CEO of Prolitec. “The scent that we developed for them will make residents feel better and they don’t have to do anything, just breathe in the air.”
“Prolitec is the technology leader in the safe and sensible use of scent in public spaces,” added Jerry Meyer, COO of Aegis. “We chose Prolitec because they have a customer-focused, high-standards culture like Aegis and they understand the special requirements of senior communities.”
About Prolitec
Prolitec (www.prolitec.com) is a world leader in the development and deployment of innovative air-treatment and air care technologies including odor control, ambient scenting, aromatherapy and the use of scent as a medium of communication. Clients include retailers, hotels, casinos and other commercial organizations in the U.S. and in 20 countries around the world. Prolitec’s Aerobiology and Infection Control Unit develops human-safe and green systems for controlling pests and killing airborne and surface bacteria and viruses.
About Aegis Living
Aegis Living is a national leader in retirement and assisted living, offering a progressive selection of senior residences to meet the growing needs of today’s aging population. Providing the finest in senior lifestyle and living options available, “We are the people who make life better” emphasizes health, quality of life, well being and community. Aegis Living is guided by a simple philosophy: strive to treat all people with the highest possible standards. Founded in 1997 and headquartered in Redmond, Washington, privately held Aegis Living operates 35 communities in Washington, California and Nevada. Additional information about Aegis Living and its services are available at www.AegisLiving.com. Follow us on Twitter @twitter.com/aegisliving and Facebook at http://bit.ly/OUNyR.
Add comment March 11, 2010
Ambius to scent U.S. Omni Hotels and Resorts
BUFFALO GROVE, IL, Dec 17, 2009 (MARKETWIRE) — Ambius, an industry leader in creating customized, inspirational scents, has signed an agreement with Omni Hotels & Resorts to use the Ambius Microfresh ambient scent program at its properties across the U.S. Omni, renowned for its unique luxury portfolio in leading business gateway cities and resorts locales and for their award-winning service, will be utilizing a variety of Ambius scents in hotel lobbies and other areas of the properties to help create memorable experiences for their guests.
Ambient experiences can play an important role in attracting and retaining repeat customers in numerous settings. Of the five senses, smell is often considered the most powerful trigger of emotions and memories. With Ambius’s state-of-the art Microfresh program, Omni will be able to have each hotel choose a particular scent which is in keeping with the authentic, locally oriented design and decor of the property to further deliver an ambience which captures the true essence of the destination.
“Omni has become recognized in the hospitality industry for using an innovative, sensory approach to ensure we create an engaging, comfortable environment for our guests,” said Stephen Rosenstock, senior vice president for brand standards for Omni Hotels & Resorts. “Ambius is perfectly positioned to provide the products and services we are seeking as we evolve the program by customizing the scents in our properties based on the particular ambience we are looking to achieve for each.”
“Our ambient scenting system results in a holistic, inspiring and memorable atmosphere which complements and reinforces Omni’s mission to exceed the expectations of guests. We’re extremely pleased to partner with like-minded companies who have discovered the role that scent can play in creating a unique experience,” said Jeff Mariola, Ambius divisional managing director.
About Ambius
Ambius offers a full spectrum of services to enhance the interior space for the hospitality, healthcare, retail, and commercial industries. From ambient scenting to interior landscaping, holiday decor, decorative wall art and fresh fruit and flower deliveries to businesses in 18 countries in Europe, North America, South Africa and the Asia-Pacific region. Ambius is a division of Rentokil Initial plc /quotes/comstock/23s!e:rto (UK:RTO 114.12, -3.50, -2.96%) . For more information, visit the new Ambius website at www.ambius.com
Media Contact: Nancy Tamosaitis-Thompson Vorticom, Inc. 212.532.2208
Add comment December 19, 2009
Prolitec Taps The Power of Scent to Banish Birds From Buildings
MILWAUKEE, Oct. 26 /PRNewswire/ — Feathered friends wear out their welcome once they start roosting in the rafters above the prepared-foods section at a supermarket, or triggering the automatic doors at a big-box hardware store as they fly above heads of customers and cashiers. But a new bird-control system from Milwaukee-based Prolitec Inc., a leader in indoor air-quality systems and services, uses natural aromas to make birds head for the exit — for good.
“Because this bird-control system is always on, the birds don’t come back,” said Richard Weening, CEO of Prolitec. “That is a significant breakthrough.”
Branded “Avian Plus,”(TM) the new system was created by Prolitec’s Aerobiology and Infection-Control Unit. It is available in the United States from Mission View, Calif.-based Bird-B-Gone, Inc., a Prolitec distribution partner and leading provider of pest bird deterrents. The new system will be available from Bird-B-Gone’s pest-control clients in approximately 52 metropolitan areas.
“The bird control market worldwide is growing 20% annually and consists of hundreds of products, each with varying degrees of success,” noted Bruce Donoho, owner of Bird-B-Gone, which has manufactured and distributed bird control products worldwide since 1992. “Being the leader in bird control means that we have a responsibility to offer only the most effective products to our wide base of customers. We’re honored to partner with Prolitec in introducing and distributing the Avian Plus System. It offers significant advantages in the bird hazing product category and we’re excited about its potential.”
Avian Plus uses a proprietary formulation of fragrance and flavor ingredients engineered to be pleasant for humans but unpleasant for birds. Prolitec’s patented “always on” micro-droplet delivery systems ensure continuous bird control by maintaining a minute concentration of the fragrance in the rafters and other locations frequented by pest birds.
In the past, owners and managers of high-ceilinged structures like warehouses, big-box stores and airplane hangers have either used cumbersome netting or mist-sprayers and foggers to spray the rafters with a bird repellant. “The birds would scram, but only temporarily,” Weening noted, “and the foggers would leave residues on surfaces.” Prolitec’s delivery systems, by contrast, keep birds out of enclosed spaces for good by maintaining a constant level of bird-repelling scent within targeted areas. “The ‘always-on’ continuous-control approach is a significant improvement over fogging,” he said.
Moreover, Prolitec delivery systems such as the Air/Q 1100 employ patented micro-droplet technology that uses a fraction of the liquid formulation required for more conventional systems. “Prolitec’s micro-droplets are a million times lighter than conventional aerosol droplets and, ounce-for-ounce, have 10,000- times more exposed surface area,” Weening said. “In short, a little bit goes a very long way.”
Avian Plus has an on-board computer that enables users to control the scent-effect intensity and daily start and stop times.
Prolitec offers wall-mounted, HVAC-integrated or freestanding Air/Q systems that disperse the scent in spaces as small as a single room and as large as a whole building. Avian Plus can be used in conjunction with modified units that include accelerators designed to direct the scent formulation up into the rafters. Maintenance of these systems is as simple as a 30-second change of a recyclable cartridge. Avian Plus comes in two scent formulations: linen and fruit.
Beloved as they are in nature, birds carry over 60 diseases transmittable to humans, and their roosts and nests can also host ecto-parasites like bird mites. Commonly labeled as pest birds in the United States, species such as the feral pigeon, the English starling and the house sparrow pose serious problems in airplane hangers, retail stores, warehouses, restaurants and other businesses.
About Prolitec
Prolitec (www.prolitec.com) is a world leader in the development and deployment of innovative air-treatment and air care technologies including odor control, ambient scenting and the use of scent as a medium of communication. Clients include retailers, hotels, casinos and other commercial organizations in the U.S. and in 20 countries around the world. Prolitec’s Aerobiology and Infection Control Unit develops human-safe and green systems for controlling pests and killing airborne and surface bacteria and viruses.
About Bird-B-Gone
Bird-B-Gone Inc. (http://birdbgone.com) is the leading manufacturer of bird deterrents and is dedicated to solving pest bird problems. The business of bird control is constantly changing and is loaded with products and services with varied successes as bird barriers. Because Bird-B-Gone, Inc. is only involved with bird control, it is our business to stay on top of this evolution and provide our customers only the best in products and service.
Source: PR Newswire
Add comment October 27, 2009
bebe Launches New Fragrance Using Prolitec’s In-Store Delivery System
Retailer uses cutting-edge Air/Q(TM) technology to introduce shoppers to its new signature scent
MILWAUKEE, WI — August 21, 2009 — bebe stores, inc. (Nasdaq: BEBE) has launched its highly anticipated new fragrance in all U.S. bebe stores. Thanks to a partnership with Milwaukee-based Prolitec, the sensuous new “signature” scent now wafts through select areas of bebe’s stores via the Air/Q(TM) Adjustable Room Air Freshener(TM) — a miniaturized and fully programmable version of Prolitec’s ambient-scenting technology, which is already in use at many of the world’s finest hotels, resorts and spas.
“Rather than scenting the entire store, bebe is using Air/Q to scent specific in-store areas, such as those around the luxurious visual displays that introduce the new fragrance,” explained Roger Bensinger, Prolitec’s Executive Vice President of Marketing and Business Development. “This allows bebe to marry its visual marketing efforts with the olfactory experience of the fragrance itself — a very powerful combination.”
“With Prolitec’s innovative scenting machines strategically placed in our stores, clients will experience an immediate emotional connection to the scent,” commented Manny Mashouf, Chairman & CEO, bebe stores, inc. “This is a terrific way to reveal our new undeniably feminine fragrance in a subtle yet sensual mannerand, based on initial results, we are encouraged by the overwhelming response.”The retailer licensed the new fragrance through France’s Inter Parfums, Inc. (Nasdaq GS: IPAR), which collaborates with noted designers such as Francis Kurkdjian to manufacture and distribute prestige perfumes and cosmetics for the likes of Burberry, Paul Smith, S.T. Dupont and Van Cleef & Arpels.
Inter Parfums chose the bebe fragrance for its first-ever foray into automated ambient sampling, said Andy Clarke, President of Inter Parfums USA LLC, Specialty Retail Division. “Ambient scenting is one of the hottest trends in retail, and many companies are keenly interested in new approaches to ambient sampling that are more efficient than, say, paying a person to spray a new perfume on shoppers’ wrists as they walk in the store,” he noted. “At the same time, many retailers do not want any remnant of an in-store fragrance to last on the ready-to-wear clothing they sell. These stores need to be able to control the intensity and range of the automated ambient sampling technology they use to an extraordinary degree. This is precisely what Prolitec’s Air/Q system offers.”
A sleek, five-inch cube handsome enough to be on display but small enough to be hidden away, Air/Q(TM) is the only fully adjustable room air freshener on the market today. Scent intensity levels can be set from ’1′ to ’50,’ to precisely match room sizes and user tastes. The device can also be programmed to start and stop at certain times each day.”
Prolitec’s patented micro-droplet technology delivers a uniform scent impact with an ultra-low quantity of fragrance in the air — less than one molecule in every 1 million. “By combining an ultra-low concentration of fragrance with a ‘smart’ and environmentally sensible delivery system, retailers can communicate to customers with scent as never before,” Bensinger said.
About Prolitec
Prolitec (www.prolitec.com) is a world leader in the development and deployment of innovative air-freshening technologies and solutions for aerobiology, indoor air quality and the use of scent as a medium of communication. Clients include retailers, hotels, casinos and other commercial organizations in the US and around the world.
About bebe
bebe stores, inc. designs, develops and produces a distinctive line of contemporary women’s apparel and accessories, which it markets under the bebe, BEBE SPORT, bbsp and 2b bebe brand names. bebe currently operates 308 stores, of which 211 are bebe stores, 34 are 2b bebe stores, 62 are BEBE SPORT stores and one is a bebe accessories store. These stores are located in the United States, the U.S. Virgin Islands, Puerto Rico and Canada. In addition, there is an online store at www.bebe.com.
About Inter Parfums
Inter Parfums, Inc. develops, manufactures and distributes prestige perfumes and cosmetics as the exclusive worldwide licensee for Burberry, Paul Smith, S.T. Dupont, Christian Lacroix, Quiksilver/Roxy, and Van Cleef & Arpels. The Company also owns Lanvin Perfumes and Nickel S.A., a men’s skin care company. It also produces personal care products for specialty retailers under exclusive agreements with Gap, Banana Republic, New York & Company, Brooks Brothers and as announced above, bebe stores. In addition, Inter Parfums produces and supplies mass market fragrances and fragrance related products. The Company’s products are sold in over 120 countries worldwide.
Add comment August 21, 2009
Prolitec Unveils First Fully Adjustable Air Freshener for Individual Rooms
SPA-QUALITY SCENTING TECHNOLOGY COMES TO THE HOME—AND DESKTOP
–Prolitec Unveils First Fully Adjustable Air Freshener for Individual Rooms
MILWAUKEE (7/7/09) – The world’s most elegant hotels, resorts, spas and retail shops have long understood the power of scent to improve the customer experience. Now, thanks to the introduction of Prolitec Inc.’s new Air/Q™ Whole Room Air Freshener™, homeowners can use a sleek, miniaturized version of the company’s highly popular commercial scenting technology to erase odors and enhance the ambiance of any room—without the safety and environmental issues associated with most other air freshening methods.
Air/Q™ is a sleek five-inch cube, handsome enough to be on display and small enough to be hidden away. The system can be adjusted for any size room and homeowner preference for scent strength. Air/Q™ works continuously to erase odors, including pet and common household odors, while also maintaining a consistent level of scent. Homeowners can choose from a dozen of Prolitec’s most popular commercial scents, including Clear Sky, Lemon Verbena, Rose and Peony, and Mojito.
“Air/Q™ is the first and the only fully adjustable room air freshener on the market today,” said Roger Bensinger, Prolitec’s Executive Vice President of Marketing and Business Development. “Scent intensity levels can be set from ‘1’ to ‘50,’ to precisely match room size and user tastes. Air/Q™ can be programmed to start and stop at certain times each day. Most of all, Air/Q™ is the greenest, safest way to kill odor and introduce scent into the air. It is the same technology proven effective in demanding commercial settings, but miniaturized for home use.”
The Air/Q™ is available for purchase at www.airq.com, which also offers accessories and refill cartridges of proprietary scents.
Prolitec’s new Air/Q™ comes at a time when consumers are spending more hours at home and have an even greater interest in the use of scent to improve the home environment. This has created a booming market for household air-care products that is estimated at $8 billion a year, including scented candles. At the same time, however, consumers are increasingly aware of the potentially harmful consequences of open-flame candles and the soot they produce, as well as the VOCs emitted by some other home air fresheners. “Air/Q™ was created to address the deficiencies of low-performance, traditional air fresheners. Some of these have safety issues. None is adjustable to room size and the consumer’s taste, nor do these old-fashioned approaches provide a uniform scent effect,” Bensinger noted.
To that end, Air/Q™ takes advantage of Prolitec’s patented micro-droplet technology, which erases odors and delivers a uniform scent effect impact with an ultra-low quantity of scent: less than 1 molecule for every million compared with 20,000 per million from conventional aerosols. “This extremely low quantity of scent formulation, free of harmful VOCs, makes us the greenest way to scent a home,” Bensinger said.
The launch of the Air/Q™ Whole Room Air Freshener follows the recent introduction of the Air/Q™ Whole House Air Freshener™ or “WHAF,” which is installed in the home heating and air conditioning system. The WHAF is available through selected heating, ventilation and air conditioning contractors throughout the U.S.
About Prolitec
Prolitec (www.prolitec.com) is a world leader in the development and deployment of innovative air-freshening technologies and solutions for aerobiology, indoor air quality and the use of scent as a medium of communication. Clients include retailers, hotels, casinos and other commercial organizations in the US and around the world. Prolitec also sells scent systems for the home at www.airq.com.
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Press Contacts: At Prolitec, Roger Bensinger, (414) 615-4630, AirQinfo@prolitec.com; at Parness & Associates Public Relations, Lisa Kreda or Bill Parness, (732) 290-0121, parnespr@optonline.net
Add comment July 7, 2009
Adergy Selects Prolitec as Technology Solution Provider for Scent Marketing & Odor Remediation Services to Supermarkets, C-Stores
MILWAUKEE, March 25 /PRNewswire/ — Prolitec, Inc. today announced that it has been selected by Adergy, Inc., a value-added reseller of Trusonic digital audio messaging and music services to food retailers, as its technology solution provider for scent marketing and odor remediation services to the supermarket and convenience store industries.
Under the agreement, the Gulf Breeze, Fla.-based Adergy will market Prolitec’s services to the 26 chains it currently serves in 34 states, as well as new accounts in the supermarket and c-store sectors. This will augment the company’s current programs that utilize Trusonic Internet transmission technology to provide retail food clients with in-store music, customized location-specific messaging, and national and local advertising.
Milwaukee-based Prolitec’s technologies will be introduced to the supermarket and c-store sectors through Adergy’s newly formed Adding Sense(R) Division. The relationship may also open new opportunities for Prolitec with certain non-food retailers, adding to its existing scented marketing retail programs.
“After careful consideration of the Prolitec technology advantage over all competing providers in the marketplace, we decided to partner with Prolitec to offer the best sensory marketing solution and the best value to our clients,” said Adergy President John Greenfield. “For those retailers aware of the tremendous power scent brings to strategic brand building, Prolitec’s services provide a key marketing tool in the most competitive retailing environment in decades. With Prolitec’s flexible technologies, scent can be strategically utilized to enhance the appeal of the overall store, key departments or specific products. The opportunities are numerous.”
The Adding Sense Division will also market Prolitec’s odor remediation technologies, with potential applications in the supermarket and c-store sectors including restrooms and trash storage areas.
“We are pleased to be partnering with Adergy to pursue new growth opportunities for our technologies in the fertile supermarket and c-store sectors,” said Roger Bensinger, Executive VP of Marketing at Prolitec. “With this new capability, Adergy effectively becomes the one-stop source for food retailers for digital music and messaging, scented marketing and odor remediation. We see great synergies here.”
While Adergy currently focuses on the supermarket and c-store industries, the company will be exploring opportunities to selectively expand its services to non-food retail sectors through its capacity as a Total Solutions Provider for Trusonic. “Adergy’s potential move into these other retail markets where Trusonic’s superior technology is being deployed could ultimately create additional opportunities for our scent marketing programs in the retail arena,” Bensinger said. Trusonic currently provides in-store music and on-hold messaging to such major retailers as Ace Hardware, Crate & Barrel, Dillard’s, Guitar Center and Jos. A. Bank Clothiers.
About Prolitec
Prolitec (www.prolitec.com) is a world leader in the development and deployment of innovative air-freshening technologies and solutions for aerobiology, indoor air quality and the use of scent as a medium of communication. Clients include retailers, hotels, casinos and other commercial organizations in the US and around the world.
About Adergy
Adergy (www.adergy.net) is a premier Total Solutions Provider of Trusonic Internet transmission technology for music, custom, location-specific messaging and national and local advertising to the supermarket and convenience store industries. It currently services over 26 major retailer and convenience store banners in 34 states–with over 8,000 messages aired each week. The company’s new Adding Sense(C) Division will be a Prolitec Services provider of sensory marketing and odor remediation services.
Supermarket and c-store retailers seeking information on Adergy’s music, scent and odor remediation products should contact: John Greenfield, President, Adergy Inc., at 888-255-1105 or jgreenfield@adergy.net
Add comment March 26, 2009
