Posts Tagged Ambient Scenting
UK Ministry of Defence trains with scent
In an effort to prepare soldiers for life in a war zone, the UK’s Minstry of Defence is developing a video game training system that incorporates scent. According to the developers, troops reported arriving in places like Iraq and Afghanistan and being overwhelmed by the unfamiliar sights, sounds and smells. The sensory training aims to familiarize the soldiers’ senses with the authentic stimuli they’ll encounter when they’re deployed. The scent machine aspect includes smells like charred rubber, rotting vegetables, spices, sewage, and body odor, each released by the machine at the appropriate times in the video game simulation.
Read more at BBC News
Add comment November 9, 2008
Baseball stadium uses scent branding
When I think of the scent of a baseball stadium, what immediately comes to mind are hotdogs (or bratwurst) and beer. Beer especially is the passive scent branding tool of all of Milwaukee, where I grew up. And some might say that oranges are the passive scent branding of Florida. Well, Tropicana Field baseball stadium has made a move in favor of the oranges. This month’s World Series is seeing the launch of their new “citrus burst” signature scent. Home to the Tampa Bay Rays, Tropicana Field is the first Major League Baseball stadium to use active scent branding.
Read more at Ask the Whiff Guys
Add comment October 24, 2008
Scent branding at church
“Church Marketing Sucks,” a web site/blog devoted to helping improve marketing for churches, has a poll going this week about scent branding.
“Does branding your church with a specific scent take branding a step too far?”
Hop on over there to take the poll.
Link: churchmarketingsucks.com
Add comment October 4, 2008
Car makers integrate scent
In an effort to please customers, European car makers Fiat, Peugeot, and Citroen have incorporated scenting technology into the ventilation systems of their vehicles. Scent plays no small part in the driving experience, as we know from the popularity of “new car scent” in auto air fresheners. Opel (a brand of GM Europe) is looking into creating an “aroma organ” that would distribute different aromas to different parts of the vehicle. On the flip side, Audi apparently has a team of “sniffers” that approve every part of a car before it enters production, in an attempt to minimize bad smells from chemicals that are a normal part of the production process.
Read more in the Earth Times.
Add comment October 2, 2008
Dreams influenced by olfactory stimuli
German researchers have found that the emotional qualities of dreams are influenced by olfactory stimuli. According to the study presented at a recent Otolaryngology meeting, the smell of rotten eggs gave subjects bad dreams, while the smell of roses gave good dreams. The scents were dispersed while subjects slept, and the quality of the dreams was reported by the subjects upon waking. This study is the first of its kind, and researchers say it points to the possibility of therapy involving “nocturnal olfactory stimulation.”
Read more at Lab Spaces
Add comment September 26, 2008
Abercrombie & Fitch partners with Prolitec for in-store scenting
This just in from retail giant Abercrombie & Fitch.
Abercrombie & Fitch (NYSE: ANF) announced today that it has concluded an agreement with scent technology and media company Prolitec Inc. to provide scent ambiance services for its retail locations. An Abercrombie spokesperson said, “Prolitec is the technology leader in the use of scent in public spaces. We are pleased to partner with them as our provider of in-store scent.”
“Prolitec is proud to support Abercrombie & Fitch, given their commitment to a multi-sensory store experience,” said Prolitec Vice President Roger Bensinger.
Prolitec is a privately-held technology-enabled services company specializing in indoor air quality and scent as a medium of communications. Prolitec serves clients throughout the US and globally.
Abercrombie & Fitch operates over 1000 retail locations in the US and around the world with five brands: Abercrombie & Fitch, abercrombie, Hollister Co., RUEHL, and Gilly Hicks.
Add comment September 18, 2008
Gamblers spend more in scented casinos
New research about scent marketing seem to be popping up all over. Salon.com’s recent piece about scent marketing mentions some interesting studies I hadn’t heard about. In one study, a floral scent was dispersed in a specific area of a casino over the course of a weekend. Gamblers in that area of the casino spent 45% more money that weekend, when other areas of the casino saw the same spending as usual. Yes, 45% more money. Incredible. In another study, a lily-of-the-valley scent was correlated with shoppers having more positive attitudes about pajamas (and buying more). But the scent of sea mist didn’t have such an affect.
Find out more things you didn’t know at salon.com
Add comment September 17, 2008
