Tag Archives: Abercrombie & Fitch
Scent Marketing: One system that works
With the increase in online shopping, retailers who actually want to see their customers are working harder than ever to attract and keep them. Ambiance is vital, as every store and hotel owner knows. When it comes to determining our … Continue reading
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Prolitec Named ‘Scent Marketer of the Year’ for Its Retail Innovations
Prolitec, Inc., the global provider of ambient-scenting technology and services, along with Abercrombie & Fitch, the internationally known fashion retailer, were named “Scent Marketers of the Year” at the 2011 ScentWorld Expo, a major international conference sponsored by the Scarsdale, … Continue reading
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Reaching Out to Customers, Through Their Noses
Via Fox Business: Whether you realize it or not, a lot of businesses stink. OK, so perhaps “stink” isn’t the right word; “have a scent” is more like it. For the better part of the last decade, retailers, casinos and … Continue reading
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Scent marketing industry skyrockets in crumbling retail economy
NEW YORK–(BUSINESS WIRE)–While historical declines in US retail sales were reported by the Commerce Department last week, investors in the scent marketing industry welcomed the news as record numbers of retailers increasingly turn to alternative methods of merchandising to boost … Continue reading
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Abercrombie & Fitch partners with Prolitec for in-store scenting
This just in from retail giant Abercrombie & Fitch. Abercrombie & Fitch (NYSE: ANF) announced today that it has concluded an agreement with scent technology and media company Prolitec Inc. to provide scent ambiance services for its retail locations. An … Continue reading
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