Category Archives: News
Scent Marketing: One system that works
With the increase in online shopping, retailers who actually want to see their customers are working harder than ever to attract and keep them. Ambiance is vital, as every store and hotel owner knows. When it comes to determining our … Continue reading
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Prolitec Named ‘Scent Marketer of the Year’ for Its Retail Innovations
Prolitec, Inc., the global provider of ambient-scenting technology and services, along with Abercrombie & Fitch, the internationally known fashion retailer, were named “Scent Marketers of the Year” at the 2011 ScentWorld Expo, a major international conference sponsored by the Scarsdale, … Continue reading
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Reaching Out to Customers, Through Their Noses
Via Fox Business: Whether you realize it or not, a lot of businesses stink. OK, so perhaps “stink” isn’t the right word; “have a scent” is more like it. For the better part of the last decade, retailers, casinos and … Continue reading
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Smell: the unsung sense
Catherine de Lange wanted to explore the limits of the human sense of smell, so she put hers to the test. Blindfolded on hands and knees, she attempted to emulate the sensory skills of a sniffer dog by trying to … Continue reading
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Goodwill jumps on the scenting bandwagon
Goodwill Industries of Southeastern Wisconsin has joined the retail scenting movement, placing Prolitec’s ambient scenting services in all 44 of its Wisconsin and Metropolitan Chicago retail locations. While many chain stores across America are stalling growth in today’s economy, Goodwill … Continue reading
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Can Ambient Scent Enhance the Nightlife Experience?
Dutch scientists recently found that when they dispersed pleasant fragrances into a nightclub, the people in the club danced more, rated their experience as more enjoyable, and even thought the music was better when compared to evenings without the added … Continue reading
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Flawless fragrance in Ben Bridge stores for Mother’s Day
Ben Bridge jewelers will add a signature scent gift at its stores ahead of Mother’s Day as an add-on to a jewelry purchase. Named “Flawless,” the scent is sold in a distinctive diamond-shaped bottle, and its packaging opens similar to … Continue reading
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