Goodwill jumps on the scenting bandwagon

Goodwill Industries of Southeastern Wisconsin has joined the retail scenting movement,  placing Prolitec’s ambient scenting services in all 44 of its Wisconsin and Metropolitan Chicago retail locations.

While many chain stores across America are stalling growth in today’s economy, Goodwill thrift-store locations are thriving, and the company is expanding. Ambient scenting is part of a move toward making the thrift store shopping experience more like a mainstream retail experience.

The 44 stores will utilize a signature scent featuring hints of sweet orange and honeysuckle, custom-designed by Milwaukee-based Prolitec to create a clean, crisp atmosphere.

More at Marketwire.

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