Dutch scientists recently found that when they dispersed pleasant fragrances into a nightclub, the people in the club danced more, rated their experience as more enjoyable, and even thought the music was better when compared to evenings without the added fragrance. Fragrances tested were orange, seawater and peppermint. No significant difference in results was found between the three scents.
[Can Ambient Scent Enhance the Nightlife Experience? in Chemosensory Perception, June 2011]
