Ben Bridge jewelers will add a signature scent gift at its stores ahead of Mother’s Day as an add-on to a jewelry purchase. Named “Flawless,” the scent is sold in a distinctive diamond-shaped bottle, and its packaging opens similar to a ring box. The fragrance will be dispersed throughout stores using an ambient scenting system from Prolitec, Inc.
Flawless incorporates a blend of cucumber, pear and citrus along with magnolia and verbena, and is finished with rich saffron and cocoa.
Ben Bridge assembled a dynamic team to create Flawless, including renowned perfumer Raymond Matts, who helped create Clinique’s “Happy” and Elizabeth Taylor’s “White Diamonds,” and Prolitec Inc., whose system enables a scent experience without spritzing.
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