MILWAUKEE — January 19, 2011 — Prolitec Inc., a leading developer of air treatment, scenting and air care technologies, today announced the appointment of Craig Carman, 50, as senior vice president of sales.
In his new position, Carman, who is based in Milwaukee, will manage Prolitec’s direct sales of odor cancellation, scenting and scent marketing systems to companies in the retail, hospitality, healthcare, spa & fitness, and gaming industries. He reports to CEO Richard Weening.
Carman comes to Prolitec with more than 16 years of experience in sales management, client retention and operations for companies providing multi-media content and delivery systems to major retail, hospitality, financial services and other companies, including such major national accounts as Abercrombie & Fitch, Bally’s Total Fitness, Banana Republic, Brinker International, Citibank, Delta Airlines, Disney Stores, GAP, Hollister, Kohl’s, Macy’s, Old Navy, Outback, Ruby Tuesday, Starbucks, Tommy Bahama, and Urban Outfitters.
Most recently, he was senior vice president of sales at DMI Music & Media Networks, a full-service music branding agency. In that capacity, he was responsible for rebranding and restructuring DMI’s private label radio division. From 1999-2007, Carman was senior vice president of sales for PlayNetwork, a global provider of creative and customized media solutions for retail, hospitality, health and fitness, banking, and other business environments, where his accomplishments included increasing monthly music subscribers from several hundred in 1999 to more than 49,000 in 2007
Carman — who recently relocated to Milwaukee from Tampa, Fla. — began his career in 1993 with BOSE Music Systems Group, where, as director of sales, he was responsible for developing and managing an audio-video systems business channel that was sold into major national accounts.
“Craig is a perfect fit for Prolitec,” said Richard Weening, CEO. “He has extensive and successful experience establishing and maintaining trusted-partner relationships. That’s what we do.”
A native of Vineland, N.J., Carman also brings a background as a professional musician and golfer. As a musician, the drummer spent seven years doing studio work and playing with a showband that toured the hotel circuit in the U.S. and Europe. Carman also spent seven years as a PGA professional, most recently as head pro at the Glen Lakes Country Club in Brooksville, Fla.
Prolitec (www.prolitec.com) develops and provides innovative airborne technologies for infection control, odor cancellation, and the use of scent for positive emotional and physiological experiences. The company’s technologies are employed by retailers, hotels, casinos, fitness centers, spas, healthcare facilities, and other institutional and commercial facilities in the U.S. and 46 countries around the world.