Multidisciplinary artist Koo Jeong A’s exhibit at NYC’s Hispanic Society of America, one piece of a 3-location installation entitled Constallation Congress, incorporates visual art, architecture and ambient fragrance. The exhibit reveals Jeong A’s interests in natural phenomena and the intricacies of perception and memory.
The fragrance used in the exhibit, developed together with IFF perfumer Bruno Jovanovic and dispersed with discreetly placed technology from Prolitec, Inc., was meant to create “an impression, or an atmosphere, rather than different phases through evaporation like in a wearable fragrance,” said Jovanovic. “It couldn’t be too complex and sophisticated; it had to illustrate a simple concept.” Jeong A and Jovanovic worked for several months developing the fragrance, during which time Jovanovic wasn’t allowed to see the visual components of the installation, working from descriptions of the artist’s vision.
Constallation Congress is currently unfolding at three locations in NYC: Dia:Beacon(through June 26, 2011), the Hispanic Society of America (now through June 26, 2011) and the Dan Flavin Art Institute (through September 4, 2011).
Read more in Perfumer & Flavorist’s January 2011 issue and at the Dia Art Foundation.
