State of the industry, from Bloomberg

A fascinating article over at Bloomberg Businessweek gives an overview of the state of scent marketing and some of the latest scent-related developments. A few wildly different items of note:

  • Research in France indicates scent may have a powerful role to play in helping people who are suffering from severe trauma.
  • Scent is an integral part of a new transdisciplinary master’s program at the Parsons New School for Design in New York.
  • Bloom grocery stores recently implemented the first scented billboard in North Carolina, using giant fans to blow a charbroiled scent over a highway.

Check it out over at Bloomberg Businessweek:

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