A fascinating article over at Bloomberg Businessweek gives an overview of the state of scent marketing and some of the latest scent-related developments. A few wildly different items of note:
- Research in France indicates scent may have a powerful role to play in helping people who are suffering from severe trauma.
- Scent is an integral part of a new transdisciplinary master’s program at the Parsons New School for Design in New York.
- Bloom grocery stores recently implemented the first scented billboard in North Carolina, using giant fans to blow a charbroiled scent over a highway.
Check it out over at Bloomberg Businessweek: http://www.businessweek.com/magazine/content/10_26/b4184085987358.htm