Adergy Selects Prolitec as Technology Solution Provider for Scent Marketing & Odor Remediation Services to Supermarkets, C-Stores
March 26, 2009
MILWAUKEE, March 25 /PRNewswire/ — Prolitec, Inc. today announced that it has been selected by Adergy, Inc., a value-added reseller of Trusonic digital audio messaging and music services to food retailers, as its technology solution provider for scent marketing and odor remediation services to the supermarket and convenience store industries.
Under the agreement, the Gulf Breeze, Fla.-based Adergy will market Prolitec’s services to the 26 chains it currently serves in 34 states, as well as new accounts in the supermarket and c-store sectors. This will augment the company’s current programs that utilize Trusonic Internet transmission technology to provide retail food clients with in-store music, customized location-specific messaging, and national and local advertising.
Milwaukee-based Prolitec’s technologies will be introduced to the supermarket and c-store sectors through Adergy’s newly formed Adding Sense(R) Division. The relationship may also open new opportunities for Prolitec with certain non-food retailers, adding to its existing scented marketing retail programs.
“After careful consideration of the Prolitec technology advantage over all competing providers in the marketplace, we decided to partner with Prolitec to offer the best sensory marketing solution and the best value to our clients,” said Adergy President John Greenfield. “For those retailers aware of the tremendous power scent brings to strategic brand building, Prolitec’s services provide a key marketing tool in the most competitive retailing environment in decades. With Prolitec’s flexible technologies, scent can be strategically utilized to enhance the appeal of the overall store, key departments or specific products. The opportunities are numerous.”
The Adding Sense Division will also market Prolitec’s odor remediation technologies, with potential applications in the supermarket and c-store sectors including restrooms and trash storage areas.
“We are pleased to be partnering with Adergy to pursue new growth opportunities for our technologies in the fertile supermarket and c-store sectors,” said Roger Bensinger, Executive VP of Marketing at Prolitec. “With this new capability, Adergy effectively becomes the one-stop source for food retailers for digital music and messaging, scented marketing and odor remediation. We see great synergies here.”
While Adergy currently focuses on the supermarket and c-store industries, the company will be exploring opportunities to selectively expand its services to non-food retail sectors through its capacity as a Total Solutions Provider for Trusonic. “Adergy’s potential move into these other retail markets where Trusonic’s superior technology is being deployed could ultimately create additional opportunities for our scent marketing programs in the retail arena,” Bensinger said. Trusonic currently provides in-store music and on-hold messaging to such major retailers as Ace Hardware, Crate & Barrel, Dillard’s, Guitar Center and Jos. A. Bank Clothiers.
About Prolitec
Prolitec (www.prolitec.com) is a world leader in the development and deployment of innovative air-freshening technologies and solutions for aerobiology, indoor air quality and the use of scent as a medium of communication. Clients include retailers, hotels, casinos and other commercial organizations in the US and around the world.
About Adergy
Adergy (www.adergy.net) is a premier Total Solutions Provider of Trusonic Internet transmission technology for music, custom, location-specific messaging and national and local advertising to the supermarket and convenience store industries. It currently services over 26 major retailer and convenience store banners in 34 states–with over 8,000 messages aired each week. The company’s new Adding Sense(C) Division will be a Prolitec Services provider of sensory marketing and odor remediation services.
Supermarket and c-store retailers seeking information on Adergy’s music, scent and odor remediation products should contact: John Greenfield, President, Adergy Inc., at 888-255-1105 or jgreenfield@adergy.net
Entry Filed under: News. Tags: Ambient Scenting, Marketing, Retail, Trends.
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