Prolitec unveils home air-freshening system

Prolitec unveils the world’s first fully adjustable, HVAC-integrated home air-freshening system at Chicago’s AHR Expo

CHICAGO (1/26/09) – Amid the slowdown in commercial and residential construction, HVAC-industry professionals are focusing harder than ever on innovative ways to boost revenue. In a major new sales-generating opportunity for the industry, Prolitec, Inc. today unveiled the Air/Q™ Whole House Air Freshener™ (WHAF)—the first fully adjustable, HVAC-integrated home air freshening system.

The new technology, on view through Jan. 29 at the AHR Expo at McCormick Place (booth 1243), comes at a time of rising concern among consumers about the harmful effects of aerosols, plug-in air fresheners, reed diffusers and other low-performance air fresheners, noted Roger Bensinger, Prolitec’s Executive Vice President of Marketing and Business Development. “People today want to add scent to their total home experience, but thanks to the green movement they also are much more aware of what is in the air,” he said. “They are particularly concerned about the ill effects of volatile organic compounds (VOCs) emitted in large doses by some of these old-fashioned products, including scented candles.”

Prolitec created Air/Q WHAF to give homeowners a safe, affordable and highly efficient air-freshening alternative, Bensinger said. This proprietary technology and chemistry, he added, already is in use at many major hotels, resorts and spas. Without flame or heat and without releasing any harmful VOCs, Air/Q WHAF creates a pleasant scent throughout the home. As an option, when used with ARIA ™, Prolitec’s breakthrough air-treatment agent also being introduced at AHR Expo, Air/Q WHAF and automatically sanitizes the air by killing airborne odor-causing bacteria and mold, fungus and microorganisms.

Patented micro-droplet technology enables Air/Q WHAF to deliver a uniform air treatment and scent throughout a home using an ultra-low concentration of liquid, and with no build-up in the duct work, Bensinger explained. “The system puts out droplets that are less than 1 micron in diameter, compared to a typical aerosol droplet of 50 microns,” he said. “These micro-droplets weigh about a million times less than those formed by traditional aerosols. Consequently, Air/Q WHAF can cover massive spaces using a tiny fraction of the liquid required by other air-fresheners, and does so in a much more uniform way.”

HVAC professionals will find Air/Q WHAF simple to install—it attaches to air handlers using a mounting template with four screws—and Prolitec designed the system to make cartridge-replacement easy for homeowners. In addition to direct sales of and installation fees for AIR/Q WHAF, a variety of air-freshening agents are available for sale as a recurring revenue opportunity, especially for spring and fall check-ups. “The ambient scent business has taken off in recent years,” Bensinger said. “Prior to Air/Q WHAF, however, no product could uniformly and efficiently cover the entire home.”

About Prolitec
Prolitec (www.prolitec.com) is a world leader in the development and deployment of innovative air-freshening technologies and solutions for aerobiology, indoor air quality and the use of scent as a medium of communication. Clients include retailers, hotels, casinos and other commercial organizations in the US and around the world.

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Press Contacts: At Prolitec, Roger Bensinger, (414) 615-4630, WHAFinfo@prolitec.com; at Parness & Associates Public Relations, Lisa Kreda or Bill Parness, (732) 290-0121, parnespr@optonline.net.