Perfume kiosk targets individuals by supposed gender
January 15, 2009
A French scent marketing company has teamed up with an “audience measurement solutions developer” to make scent marketing a little more personal. They’ve developed a system that uses video technology to determine the apparent gender of a person walking by, then emits the scent deemed appropriate for that person’s gender. Given today’s variety of sex and gender configurations, is sounds problematic, to say the least.
Read more at Kiosk Marketplace
Entry Filed under: News. Tags: Ambient Scenting, Marketing, Products, Retail, Trends.
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Bart Cart | May 25, 2009 at 11:24 am
hahaha it really does. All those guys in tight pants and girlycolored shirts will probably get targeted with female scents. Although maybe they’ll enjoy that