Brazil embraces scent branding

December 9, 2008

Brand Channel has posted an interesting piece about Brazil’s use of scent branding, otherwise known as “olfactive” branding. Apparently numerous Brazilian businesses, including spas, gyms, medical facilities, hotels, pharmacies, banks, restaurants and supermarkets, as well as product brands are using “olfactive logos,” or signature scents for brand recall. Olfactive logos are being used in advertising campaigns, including scent-producing ads in movie theatres. According to the article, Brazil is a natural candidate for the use of scent branding because of its culture of human sensuality.

1 Comment Add your own

1. diana sanchez | February 27, 2009 at 10:42 pm

this rocks
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