Baseball stadium uses scent branding

October 24, 2008

When I think of the scent of a baseball stadium, what immediately comes to mind are hotdogs (or bratwurst) and beer. Beer especially is the passive scent branding tool of all of Milwaukee, where I grew up. And some might say that oranges are the passive scent branding of Florida. Well, Tropicana Field baseball stadium has made a move in favor of the oranges. This month’s World Series is seeing the launch of their new “citrus burst” signature scent. Home to the Tampa Bay Rays, Tropicana Field is the first Major League Baseball stadium to use active scent branding.

Read more at Ask the Whiff Guys

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Published by Prolitec, Inc.

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We’re excited about scent!

Scent is being used in amazing and creative new ways, in marketing, art, health, business, and life. Scientists are making new discoveries all the time about how we smell and what functions smell has in our lives.

Whether you're in the industry or just curious about different uses of scent, welcome to Air Sense News.

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Max Airborne, Air Sense editor
mairborne@prolitec.com

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