Archive for October, 2008
The state of Smell-o-vision
1 comment October 27, 2008
Baseball stadium uses scent branding
When I think of the scent of a baseball stadium, what immediately comes to mind are hotdogs (or bratwurst) and beer. Beer especially is the passive scent branding tool of all of Milwaukee, where I grew up. And some might say that oranges are the passive scent branding of Florida. Well, Tropicana Field baseball stadium has made a move in favor of the oranges. This month’s World Series is seeing the launch of their new “citrus burst” signature scent. Home to the Tampa Bay Rays, Tropicana Field is the first Major League Baseball stadium to use active scent branding.
Read more at Ask the Whiff Guys
Add comment October 24, 2008
London scent event Nov. 19
The Royal Institution of Great Britain presents:
“The science of scent: a feast for the nose.”
Location: 21 Albemarle Street, London W1S 4BS
The allure of perfume has existed for generations. Whilst many people may wear perfume, few probably know about the fascinating science inside the bottle.
This event will begin with an introductory talk in the theatre on olfactory science and perfume. How do we smell? Where do perfume ingredients come from and how has this changed throughout the ages, as science and technology have advanced? How many scented materials are there in the world and how many of them do we remember?
And what about the highly skilled people who concoct these amazing scents and potions? Are perfumers born with better noses than the rest of us?
Later on in the evening there will be an opportunity to sample different perfumery ingredients, accords and perfumes, experiencing first-hand their composition under the watchful guidance of an experienced perfumer.
The event includes odour evaluation, so please refrain from wearing strong scent
TIckets available via The Royal Institution’s web site
Add comment October 18, 2008
Krynica forum incorporates scenting
You may recall that ambient scenting had a role at the World Economic Forum in Davos, Switzerland last January. Now Central Europe’s economic forum is incorporating scent, too. “Scent support” was used at the Eastern Institute’s 18th Economic Forum, held in the southern Polish town of Krynica. The concept for the use of scent at the meeting was developed by Warsaw company ad*aroma, and was delivered in the form of flavored/scented coffee, which was served between meetings.
Read more in ScentTrends
Add comment October 17, 2008
Allergy in fragrance workshop
The International Fragrance Association (IFRA) is offering a workshop about Allergy Prevalence in Fragrance in Brussels, Belgium on November 4, 2008. Topics addressed will include a clinical epidemiology survey of fragrance allergies, a presentation on the EDEN epidemiological study, the EU Commission’s approach to the regulations of allergens, and industry self regulation.
More info: IFRA
Add comment October 10, 2008
Scent branding at church
“Church Marketing Sucks,” a web site/blog devoted to helping improve marketing for churches, has a poll going this week about scent branding.
“Does branding your church with a specific scent take branding a step too far?”
Hop on over there to take the poll.
Link: churchmarketingsucks.com
Add comment October 4, 2008
MIT scientists one step closer to artificial nose
MIT researchers report they’ve finally mass produced olfactory receptor proteins — molecules that can smell. Many researchers across the world have been working on e-noses, but the MIT research is based in the biology of the human nose. Previous efforts to make large numbers of artificial receptors have failed because the protein’s structure breaks down when it’s removed from the mucus membrane. The MIT team developed a protective detergent solution that allowed mass production of the molecules. Possible applications for artificial nose technology include sniffing for disease, environmental pollutants, and bacteria.
Read more in BBC
Add comment October 2, 2008
