Monthly Archives: October 2008
The state of Smell-o-vision
Weird Al Yankovic tells us all about it: Thanks for the tip to the Smell O Vision blog
Baseball stadium uses scent branding
When I think of the scent of a baseball stadium, what immediately comes to mind are hotdogs (or bratwurst) and beer. Beer especially is the passive scent branding tool of all of Milwaukee, where I grew up. And some might … Continue reading
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London scent event Nov. 19
The Royal Institution of Great Britain presents: “The science of scent: a feast for the nose.” Location: 21 Albemarle Street, London W1S 4BS The allure of perfume has existed for generations. Whilst many people may wear perfume, few probably know … Continue reading
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Krynica forum incorporates scenting
You may recall that ambient scenting had a role at the World Economic Forum in Davos, Switzerland last January. Now Central Europe’s economic forum is incorporating scent, too. “Scent support” was used at the Eastern Institute’s 18th Economic Forum, held … Continue reading
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Allergy in fragrance workshop
The International Fragrance Association (IFRA) is offering a workshop about Allergy Prevalence in Fragrance in Brussels, Belgium on November 4, 2008. Topics addressed will include a clinical epidemiology survey of fragrance allergies, a presentation on the EDEN epidemiological study, the … Continue reading
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Scent branding at church
“Church Marketing Sucks,” a web site/blog devoted to helping improve marketing for churches, has a poll going this week about scent branding. “Does branding your church with a specific scent take branding a step too far?” Hop on over there … Continue reading
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MIT scientists one step closer to artificial nose
MIT researchers report they’ve finally mass produced olfactory receptor proteins — molecules that can smell. Many researchers across the world have been working on e-noses, but the MIT research is based in the biology of the human nose. Previous efforts … Continue reading
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