Abercrombie & Fitch partners with Prolitec for in-store scenting

This just in from retail giant Abercrombie & Fitch.

Abercrombie & Fitch (NYSE: ANF) announced today that it has concluded an agreement with scent technology and media company Prolitec Inc. to provide scent ambiance services for its retail locations. An Abercrombie spokesperson said, “Prolitec is the technology leader in the use of scent in public spaces. We are pleased to partner with them as our provider of in-store scent.”

“Prolitec is proud to support Abercrombie & Fitch, given their commitment to a multi-sensory store experience,” said Prolitec Vice President Roger Bensinger.

Prolitec is a privately-held technology-enabled services company specializing in indoor air quality and scent as a medium of communications. Prolitec serves clients throughout the US and globally.

Abercrombie & Fitch operates over 1000 retail locations in the US and around the world with five brands: Abercrombie & Fitch, abercrombie, Hollister Co., RUEHL, and Gilly Hicks.


Filed under News

4 responses to “Abercrombie & Fitch partners with Prolitec for in-store scenting

  1. peach78

    I’ve experienced this scenting thing. Really great. I even bought Fierce cologne as I wanted to keep that scent with me all the time.

  2. Brandon La Lande

    im looking to buy the same scent machine and scent layout that abercrombie and fitch has installed in its stores. can i order these items through prolitec??? Im moving next week so if anyone gets my email please send me some info so i can take the next step to having an apartment that smells the way i want it to

  3. bloonsterific

    Just wanted to tell you all know how much I appreciate your postings guys.
    Found you though google!

  4. Pingback: Brand Sense

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s