This just in from retail giant Abercrombie & Fitch.
Abercrombie & Fitch (NYSE: ANF) announced today that it has concluded an agreement with scent technology and media company Prolitec Inc. to provide scent ambiance services for its retail locations. An Abercrombie spokesperson said, “Prolitec is the technology leader in the use of scent in public spaces. We are pleased to partner with them as our provider of in-store scent.”
“Prolitec is proud to support Abercrombie & Fitch, given their commitment to a multi-sensory store experience,” said Prolitec Vice President Roger Bensinger.
Prolitec is a privately-held technology-enabled services company specializing in indoor air quality and scent as a medium of communications. Prolitec serves clients throughout the US and globally.
Abercrombie & Fitch operates over 1000 retail locations in the US and around the world with five brands: Abercrombie & Fitch, abercrombie, Hollister Co., RUEHL, and Gilly Hicks.