New research about scent marketing seem to be popping up all over. Salon.com’s recent piece about scent marketing mentions some interesting studies I hadn’t heard about. In one study, a floral scent was dispersed in a specific area of a casino over the course of a weekend. Gamblers in that area of the casino spent 45% more money that weekend, when other areas of the casino saw the same spending as usual. Yes, 45% more money. Incredible. In another study, a lily-of-the-valley scent was correlated with shoppers having more positive attitudes about pajamas (and buying more). But the scent of sea mist didn’t have such an affect.
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