Monthly Archives: September 2008
Interview with Russell Brumfield
Marketing news has an interesting interview with Whiff Solutions’ Russell Brumfield in their latest issue. Check out their blog “Marketing Power” to read the second half. Link: Marketing Power
Filed under News
Dreams influenced by olfactory stimuli
German researchers have found that the emotional qualities of dreams are influenced by olfactory stimuli. According to the study presented at a recent Otolaryngology meeting, the smell of rotten eggs gave subjects bad dreams, while the smell of roses gave … Continue reading
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Abercrombie & Fitch partners with Prolitec for in-store scenting
This just in from retail giant Abercrombie & Fitch. Abercrombie & Fitch (NYSE: ANF) announced today that it has concluded an agreement with scent technology and media company Prolitec Inc. to provide scent ambiance services for its retail locations. An … Continue reading
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Gamblers spend more in scented casinos
New research about scent marketing seem to be popping up all over. Salon.com’s recent piece about scent marketing mentions some interesting studies I hadn’t heard about. In one study, a floral scent was dispersed in a specific area of a … Continue reading
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Australian man demonstrates limits of scent masking
In case you are in doubt about the need for odor neutralizers, and feeling tempted to simply cover up bad smells with good ones, take heed. An Australian man recently killed his girlfriend, then tried using rose-scented candles and an … Continue reading
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Electronic noses benefit from polymer-based mucus
British electronic-nose developers have found that adding a mucus layer to their e-nose improves its sniffing ability. Just like the mucus in a human nose, the synthetic mucus used on the e-nose controls the sniffing rate, thereby improving precision and … Continue reading
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Art exhibit gives an experience of history through smell
Reg Vardy Gallery in Sunderland, England recently hosted a fascinating scent art exhibit called “If There Ever Was: an exhibition of extinct and impossible smells.” The exhibit, put together by conceptual artist Robert Blackson, considered scent as “integral to the … Continue reading
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