Hotel chain extends its brand scent to the skies

Westin Hotels & Resorts has partnered with United Airlines to provide a package of Westin-branded bedding and amenities to United passengers who fly first and business class. Westin’s signature “White Tea” scent is served to customers in the form of a scented towelette, along with the music selection Westin features in its hotel lobbies, the Westin-branded “Heavenly Bed” products, and a cocktail inspired by the Westin-branded “SuperFoods” program. Basically, minus the mattresses and showers, it’s a hotel in the air.

Read more at MarketWatch.

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