Monthly Archives: July 2008
The science of scent
Franz Dill has written an interesting review of Avery Gilbert’s book, “What the Nose Knows: The Science of Scent in Everyday Life,” which he posted in his blog “The Eponymous Pickle: A Site Devoted to the Discovery and Application of … Continue reading
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Fabric scenting technology takes a leap
Portuguese scientists have found a way to improve fragrance-containing microcapsule technology for use in fabrics. Microcapsules are used in scenting not just fabrics, but ink for scratch-and-sniff applications and other printed fragrance implementations. Researchers have been seeking ways to extend … Continue reading
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Smell like a funeral home before your time!
I don’t normally report about wearable perfumes here in Air Sense News, but occasionally I hear about something that’s just too good not to mention. These items generally fall under the category of “brilliant marketing ploys.” Here’s the latest, which … Continue reading
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Cinemas in UK to screen scented ads
The UK is about to launch its first cinema-based scented advertisements. The ad company, Pearl & Dean, recently ran successful trials of scented cinema ads in Germany. The scent of Nivea was piped into the cinema via the HVAC system. … Continue reading
AdAge reports from ScentWorld
AdvertisingAge interviewed C. Russell Brumfield, author of the recently-released book “Whiff,” at the recent ScentWorld conference in New York. Link: AdAge video footage from ScentWorld
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Scent-branding series in “Beneath the Brand”
Marketing strategist Christine Babick has been doing an interesting series about scent branding in a blog called “Beneath the Brand.” Links: That Brand Makes $cents: Part I That Brand Makes $cents: Part II That Brand Makes $cents: Part III
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