Winners of the 2008 SMItty awards were announced at SCENTworld earlier this month. Presented by the Scent Marketing Institute, the awards honor innovative people and companies in the scent marketing industry.
Honored this year:
Best New Proven Technology: Steven M. Landau of ScentSational Technologies, for development of unique aroma-enhanced packaging.
Best New Concept: Juan Miguel Antonanzas de Toledo of A de Aroma, for building a European network of “scent system operators” who can share resources that help grow the industry.
Most Unique Implementation: Clément Jeanjean of Presensia, for development of a scent-emitting digital flat screen for use in retail settings.
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