In response to a nationwide smoking ban in the Netherlands, Dutch cafes are seeking ways to cover up the nasty odors of stale beer and sweaty patrons. The ban, which went into effect on July 1, prohibits smoking in indoor public spaces. A Dutch ambient scenting company is rising to the occasion, and filling the spaces with the artificial aromas of cigarettes and cigars. According to the company, these are the smells people want, only now they’re new and improved, because they pose no health risks and don’t linger in hair and clothing.
Read more about it in the UK Telegraph.
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