Smell like a funeral home before your time!
July 11, 2008

I don’t normally report about wearable perfumes here in Air Sense News, but occasionally I hear about something that’s just too good not to mention. These items generally fall under the category of “brilliant marketing ploys.” Here’s the latest, which my perfume-wearing friends tell me is old news. Perhaps, like me, it will be new to you.
New York company Demeter Fragrance has a series of wearable scents with names of some truly unusual things. A glance at Demeter’s online Fragrance Library will entertain you for hours. Here’s just a tiny fraction of what’s there:

- Bonfire
- Bubblegum
- Cannabis Flower
- Clean Windows
- Condensed Milk
- Dandelion
- Dirt
- Dregs
- Funeral Home
- Gift Certificates
- Gin & Tonic
- Lobster
- Mildew
- Popcorn
- Pruning Shears
- Sawdust
- Turpentine
- Waffles
Links:
Entry Filed under: News. Tags: Branding, Fragrance Industry, Marketing, Products.

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