Smell like a funeral home before your time!

July 11, 2008

I don’t normally report about wearable perfumes here in Air Sense News, but occasionally I hear about something that’s just too good not to mention. These items generally fall under the category of “brilliant marketing ploys.” Here’s the latest, which my perfume-wearing friends tell me is old news. Perhaps, like me, it will be new to you.

New York company Demeter Fragrance has a series of wearable scents with names of some truly unusual things. A glance at Demeter’s online Fragrance Library will entertain you for hours. Here’s just a tiny fraction of what’s there:

  • Bonfire
  • Bubblegum
  • Cannabis Flower
  • Clean Windows
  • Condensed Milk
  • Dandelion
  • Dirt
  • Dregs
  • Funeral Home
  • Gift Certificates
  • Gin & Tonic
  • Lobster
  • Mildew
  • Popcorn
  • Pruning Shears
  • Sawdust
  • Turpentine
  • Waffles

Links:

Sunday Herald article

Demeter Fragrance Library

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We're excited about scent!

Scent is being used in amazing and creative new ways, in marketing, art, health, business, and life. Scientists are making new discoveries all the time about how we smell and what functions smell has in our lives.

Whether you're in the industry or just curious about different uses of scent, welcome to Air Sense News.

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Max Airborne, Air Sense editor
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