Cinemas in UK to screen scented ads
July 9, 2008
The UK is about to launch its first cinema-based scented advertisements. The ad company, Pearl & Dean, recently ran successful trials of scented cinema ads in Germany. The scent of Nivea was piped into the cinema via the HVAC system. Research showed that after viewing the ad, the audience’s brand awareness of Nivea increased 500%.
Link: Brand Republic
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airsense | July 29, 2008 at 9:45 pm
Advertising Age finally covered this on July 24:
http://adage.com/article?article_id=129864