Scent-branding series in “Beneath the Brand”
July 1, 2008
Marketing strategist Christine Babick has been doing an interesting series about scent branding in a blog called “Beneath the Brand.”
Links:
That Brand Makes $cents: Part I
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We're excited about scent!
Tags
Aerobiology Ambient Scenting Aromatherapy Art Books Branding Clothing Conferences Consumer Safety Cosmetics Industry Fragrance Industry Health Hospitals Hotels Humor Kids Law Marketing Odor Perception People and Companies Politics Printing Products Retail Science Sports Technology Telecommunications Trade Shows TrendsRecent Posts
- Scent marketing industry skyrockets in crumbling retail economy
- UK Ministry of Defence trains with scent
- Prolitec Names VP of Finance
- Baseball stadium uses scent branding
- London scent event Nov. 19
- Krynica forum incorporates scenting
- Allergy in fragrance workshop
- Scent branding at church
- MIT scientists one step closer to artificial nose
- Car makers integrate scent
- Interview with Russell Brumfield
- Dreams influenced by olfactory stimuli
- Abercrombie & Fitch partners with Prolitec for in-store scenting
- Gamblers spend more in scented casinos
- Australian man demonstrates limits of scent masking
Links
- Ask the Whiff Guys
- Branding Strategy Insider
- Leffingwell & Associates
- Monell Chemical Senses Center
- Prolitec, Inc.
- Scent Marketing Institute
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