Monthly Archives: July 2008
VOC-emitting air fresheners exposed by UW study
The dangers of cheap, home air fresheners and scented laundry products are being examined by a recent University of Washington study. Looking specifically at solid disk, liquid spray and plug-in air fresheners, as well as scented laundry products, the study … Continue reading
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Scented pencils for kids go green
Check out the latest scent-marketing effort aimed at kids, the Smencil. What’s more, it’s green: recycled newspaper rolled around sticks of graphite, then hardened so they can be sharpened like wood pencils. They’re soaked in “gourmet” scent and topped with … Continue reading
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Olfactometer debuts in SF this week
If you’re in San Francisco this week, stop by the International Symposium on Olfaction and Taste. While you’re there, check out the “olfactometer” to find out whether your sniffer is up to snuff. It takes 12 minutes to smell 40 … Continue reading
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Scent marketing winners announced
Winners of the 2008 SMItty awards were announced at SCENTworld earlier this month. Presented by the Scent Marketing Institute, the awards honor innovative people and companies in the scent marketing industry. Honored this year: Best New Proven Technology: Steven M. … Continue reading
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Prolitec Air/Q partners with Serta Mattress to scent stores
Prolitec has been chosen as the exclusive provider of store scenting for Serta’s American mattress stores. Serta just unveiled a brand new store design concept, intending to appeal to all five senses to create a unique and memorable emotional response … Continue reading
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Dutch yearn for tobacco aroma after smoking ban
In response to a nationwide smoking ban in the Netherlands, Dutch cafes are seeking ways to cover up the nasty odors of stale beer and sweaty patrons. The ban, which went into effect on July 1, prohibits smoking in indoor … Continue reading
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Public space scenting: Is it safe? Is it green?
Ambient scenting companies tackled questions about ecological and human safety at SCENTworld, the scent marketing expo and conference held recently in New York. According to Richard Weening, CEO of environmental-services and scent-marketing company Prolitec, “Scent safety for humans and the … Continue reading
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