Monthly Archives: June 2008
Smelling the coffee just might be enough
A recent study of sleep-deprived rats found that the mere aroma of coffee reduced the neurological effects of the sleep deprivation. Specifically, when the rats were deprived of sleep for one day, the researchers noted reduced mRNA levels in their … Continue reading
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Colorado lottery turns to scratch-and-sniff
Scented lottery tickets will soon be available in Colorado. The scented tickets will cost $3, and come in three different scents: chocolate, coffee or floral. They’ve got a crossword puzzle theme, and the scents are released with the latex coating … Continue reading
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Famous UK department store introduces scent marketing
Harrods, the largest department store in the world, has started using scent in an effort to improve customers’ moods, and hopefully their willingness to spend money. The 4.5-acre London store has lime-and-basil-scented entrances, receipts, and store guides, as well as … Continue reading
Pollution harms sense of smell for Mexico City dwellers
A recent study has shown that residents of Mexico city, one of the world’s most polluted capital cities, are sustaining damage to their sense of smell. The test, conducted by a researcher at Mexico’s National Autonomous University (UNAM), involved testing … Continue reading
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Oxygen vending machine comes with aroma
O2 Planet is marketing a recreational oxygen vending machine with an “aroma headset.” The price of a 10-minute session from the machine is $5, which the company says is comparable to a cup of fancy coffee, only minus the jitters. … Continue reading
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USB powered aroma diffuser adds features
We’ve seen USB-powered devices with aroma strips before, but this one from Debreu goes the extra mile. The Aroma USB Deluxe contains a tiny fan that diffuses a fragrant ultrasonic cold mist, and has adjustable fragrance strength. Scent cartridges last … Continue reading
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Tempting aromas cause impulsive, quick-fix spending
A researcher in Singapore has found that being exposed to tempting aromas or other tempting stimuli can make consumers more likely to engage in quick-fix, impulsive spending. The study, published recently in the Journal of Consumer Research, involved several experiments. … Continue reading
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