There’s an interesting piece on scent branding in Emirates Business today. They offered some interesting factoids:
- In 2003, around $30 million was spent on aroma marketing around the world, and by 2010 that figure is expected to reach $220 million.
- According to some research, somewhere, the scent of roasted chicken is the most universally appetizing aroma in the world.
- The scent of Crayola crayons is ranked 18th of the 20 most recognizable smells in the world.
- People can recall aromas with 65 per cent accuracy after one year, while visual recall of photographs is about 50 per cent after three months.
Read more in Emirates Business 24-7.
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